DemandLab is hiring a
Marketing Automation Expert in United States

Summary

The Marketing Automation Expert is a remote position for a technically-focused marketer who will partner with other team members to deliver solutions for clients, focusing on nurture programs, scoring programs, trigger-based communications, reporting, and analytics. The ideal candidate has a solid background in demand generation or marketing operations, with demonstrated expertise in Marketo and Salesforce. When joining the company, they can expect premium benefits such as competitive salary, personal and professional development funding, flexible work environment, and the freedom to experiment and explore.

Requirements

• Ability to manage client and team expectations and meet deadlines based on project requirements
• Demonstrated history of building relationships, establishing and proving credibility and partnering with business leaders and peers
• Experience in demand generation, customer engagement, digital marketing and communications strategies and tactics
• Experience in data hygiene and marketing and sales analytics
• Exceptional oral and written communication skills (both instructional and Informational business writing)
• Analytical, with an ability to synthesize information quickly
• Organized, with a demonstrable history of fanatical attention to detail to ensure work is performed accurately, completely and meets or exceeds the client’s expectations
• Industrious, motivated, resourceful and creative
• Quick learner who goes the extra mile to meet or exceed internal professional development requirements
• Minimum Associate’s degree (2 Year) in a technical or marketing field
• 2-4 years of marketing/demand generation experience
• 2+ years Marketo experience (experience within an administrative capacity is considered a plus)
• 2+ years of Salesforce experience (Microsoft Dynamics experience a plus)
• 1+ years relevant marketing data analysis experience
• Holds an MCE certification

Responsibilities

• Implement innovative and cost-effective solutions for the customer, drawing on knowledge of the current marketing technology landscape and industry best practices to enable a seamless customer experience or customer journey for our clients
• Implement advanced lead scoring models to support the lead lifecycle and customer journey including backfill requirements
• Create programming, reporting and actionable insights for our client’s acquisition and engagement programs
• Create, implement and test business processes, procedures, and delivery client-facing documentation
• Support the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms
• Delivery on administrative tasks for our client’s marketing and sales technology platforms
• Provide database management and governance recommendations and execution
• Use a creative and innovative approach to leverage marketing, sales and service technologies for projects such as advanced engagement and nurture programs, lead lifecycle management programs and systems, account-based marketing and sales, end-to-end email preferences centers, microsites, event management, integrating marketing, sales and services systems and data, etc

Benefits

• Competitive Salary
• Monthly Utility Allowance
• Personal and Professional Development Funding
• Flexible Work Environment
• Work From Home
• Collaborating with senior marketing professionals with years of experience pushing the envelope
• The freedom to have fun, experiment, explore, and get creative in a supportive environment