Marketing Automation Manager

Summary

Join Vida, a virtual personalized obesity care provider, as their Marketing Automation Manager. Lead execution and platform strategy for Braze, acting as the primary owner across all member-facing functions. Translate intake from the Member Marketing team into scalable, high-performing campaigns driving enrollment, reactivation, and retention. Ensure efficient and effective Braze usage, managing campaigns, canvases, and engagement touchpoints. Optimize architecture, QA content and attributes/audiences, and oversee execution. This role requires systems-thinking, campaign orchestration, platform ownership, and smooth, reliable, large-scale operations. The ideal candidate thrives in a fast-paced environment and is passionate about improving the health and well-being of others.

Requirements

• 3-5+ years of Marketing Automation/Operations experience
• 2+ years of hands-on experience in Braze (or comparable lifecycle engagement platform)
• Experience managing direct reports or mentoring junior collaborators
• Strong technical understanding of personalization logic, segment criteria and cross-channel execution (email, push, SMS, in-app)
• Demonstrated ability to scale campaign processes through modular assets and automation
• Familiarity with tools like Liquid, HTML, Looker or Amplitude
• Process-oriented, with experience building and maintaining documentation, QA checklists and tagging frameworks
• Clear communicator with strong cross-functional project management skills
• Ability to manage multiple campaign timelines, intake requests and platform improvements in parallel

Responsibilities

• Serve as the day-to-day owner and technical lead for Braze—ensuring platform health, scalability and efficient campaign execution
• Translate campaign requirements and briefs from the Member Marketing team into actionable Braze workflows
• Build, QA and launch campaigns and canvases across all channels: segmentation, logic, personalization, scheduling and testing
• Own and optimize all engagement touchpoints in Braze, including triggered workflows and recurring messages
• Maintain a high standard of quality control across canvases and messaging logic, including audience rules and fallbacks
• Implement experimentation frameworks and ensure performance reporting aligns with testing strategy
• Manage and mentor a Marketing Operations Coordinator focused on QA and campaign support
• Partner with cross-functional stakeholders in Product, Design, Data and Clinical to align messaging logistics and timelines
• Serve as a thought partner on technical feasibility and Braze best practices—not lifecycle strategy ownership
• Document and improve intake processes and standard operating procedures for campaign intake and execution

Preferred Qualifications

• Experience working in healthcare, healthtech or a regulated industry
• Familiarity with B2B2C go-to-market models or employer-sponsored benefit solutions
• Understanding of HIPAA or experience working with PHI-compliant messaging platforms

Benefits

$110,000 - $125,000 a year