Marketing Automation Manager

Summary

Join Libertex Group as a Marketing Automation Manager to lead the execution of conversion and retention campaigns across multiple channels. You will plan, launch, and optimize multi-channel campaigns, develop customer journeys, write compelling copy, set up automated message flows, and analyze A/B tests. This role requires strong analytical skills and experience with marketing automation platforms. You will collaborate with various teams to achieve business goals. The ideal candidate possesses strong copywriting skills and experience with A/B testing and product analytics tools. Libertex offers benefits such as remote work, Udemy Business membership, and professional development opportunities.

Requirements

• 2+ years of experience in marketing automation, CRM, or lifecycle marketing
• Strong copywriting skills - able to write concise, persuasive messages for different channels
• Familiarity with HTML/CSS for light email edits
• Experience with A/B testing and campaign experimentation
• Strong analytical mindset and familiarity with product analytics tools (Mixpanel, Amplitude, GA, etc.)
• Hands-on experience with CRM/automation platforms (e.g., Braze, Blueshift, Customer.io, Iterable, etc.)
• Proficient experience with dynamic content and personalization strategies
• Fluency in English (written and spoken)

Responsibilities

• Plan, launch, and optimize multi-channel campaigns (email, push, SMS, in-app, pop-ups) for both web and mobile
• Develop and manage customer journeys and behavioral triggers to improve activation, conversion, and retention
• Write and edit high-converting copy tailored to different user segments
• Set up and manage automated message flows
• Run and analyze A/B tests to validate hypotheses and improve campaign performance
• Monitor performance using tools like Mixpanel, Amplitude, or similar; report on key metrics (open rate, CTR, conversion, etc.)
• Work closely with Product, Sales, and IT to align on business goals and coordinate cross-functional projects

Preferred Qualifications

• Experience with Forex and/or Crypto
• Written and spoken Russian

Benefits

• 21 working days of annual leave
• Work remotely whilst being part of a global team
• Udemy Business unlimited membership
• Professional and personal development opportunities in a fast-growing environment