Granicus is hiring a
Marketing Automation Specialist

Summary

Join our team as a Marketing Automation Specialist and be responsible for the activation, setup, training, support, and success of clients with our partner product: Act-On. This client-facing position requires in-depth knowledge of marketing automation, email marketing, deliverability, lists (database management), building templates, deploying email marketing campaigns, and project management.

Requirements

• Experience with marketing automation and/or email marketing is required
• Minimum one year of experience in a marketing automation/email marketing role, preferably in a software/tech environment
• Minimum one year of experience in a customer service or training role, preferably in a software/tech environment
• Solid understanding of email marketing/marketing automation systems and training others on the system(s)
• Good understanding of database concepts and segmentation
• Skilled at training on complex subjects
• Strong problem solving, project management and analytical skills
• Highly organized and self-motivated
• Knowledge of Microsoft Excel
• Strong communication skills, both written and verbal
• Ability to work independently on multiple tasks with minimal direction, while also functioning and contributing as part of a team
• Excellent attention to detail
• Experience with Google Analytics or Adobe Marketing Cloud
• Understanding of HTML and CSS
• Experience using email delivery tools (Litmus, Email on Acid, etc.)
• Strong tourism & travel industry knowledge
• Prior experience with Act-On
• Previous CRM experience

Responsibilities

• Manages the entire process of onboarding, setting up and training a new client on the Act-On platform
• Facilitates training for clients on advanced segmentation, building and sending emails/test emails, campaign performance, advanced functions such as lead/behavioral scoring, forms, landing pages, A/B testing, and automated programs (IE: welcome automation/drip campaign, re-engagement campaign)
• Works with clients to understand their email marketing and automation goals/defined KPIs and provide recommendations to ensure continued client success
• Imports and manage list uploads from all efforts to maintain strict data hygiene requirements
• Collaborates and shares knowledge with colleagues on Act-On best practices
• Builds email templates within the Act-On platform based on client requirements
• Troubleshoots technical issues related to HTML templates, list segmentation, deliverability and other aspects of email, as required
• Accountable for responding to client support tickets and adhering to department SLAs
• Stays abreast of email marketing and automation best practices with coding, design and testing of email campaigns, proactively researching and implementing the latest best practices, strategies and industry standards
• Collects and provides client feedback relating to product integrations, processes and usage to management