Junior Marketing Automation Specialist

Summary

Join Granicus as a Marketing Automation Specialist and play a client-facing role, responsible for onboarding, training, and supporting clients using the Act-On platform. You will manage the entire client setup process, facilitate advanced training, and work with clients to achieve their email marketing goals. This position requires experience in marketing automation, email marketing, and customer service, along with strong problem-solving and communication skills. The role involves troubleshooting technical issues, building email templates, and maintaining data hygiene. You will collaborate with colleagues, collect client feedback, and stay updated on industry best practices. Granicus offers a remote-first work environment and a commitment to diversity and inclusion.

Requirements

• Experience with marketing automation and/or email marketing is required
• Minimum one year of experience in a marketing automation/email marketing role, preferably in a software/tech environment
• Minimum one year of experience in a customer service or training role, preferably in a software/tech environment
• Solid understanding of email marketing/marketing automation systems and training others on the system(s)
• Good understanding of database concepts and segmentation
• Skilled at training on complex subjects
• Strong problem solving, project management and analytical skills
• Highly organized and self-motivated
• Knowledge of Microsoft Excel
• Strong communication skills, both written and verbal
• Ability to work independently on multiple tasks with minimal direction, while also functioning and contributing as part of a team
• Excellent attention to detail

Responsibilities

• Manage the entire process of onboarding, setting up and training a new client on the Act-On platform
• Facilitate training for clients on advanced segmentation, building and sending emails/test emails, campaign performance, advanced functions such as lead/behavioral scoring, forms, landing pages, A/B testing, and automated programs (IE: welcome automation/drip campaign, re-engagement campaign)
• Work with clients to understand their email marketing and automation goals/defined KPIs and provide recommendations to ensure continued client success
• Import and manage list uploads from all efforts to maintain strict data hygiene requirements
• Collaborate and share knowledge with colleagues on Act-On best practices
• Build email templates within the Act-On platform based on client requirements
• Troubleshoot technical issues related to HTML templates, list segmentation, deliverability and other aspects of email, as required
• Be accountable for responding to client support tickets and adhering to department SLAs
• Stay abreast of email marketing and automation best practices with coding, design and testing of email campaigns, proactively researching and implementing the latest best practices, strategies and industry standards
• Collect and provide client feedback relating to product integrations, processes and usage to management
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

• Experience with Google Analytics or Adobe Marketing Cloud
• Understanding of HTML and CSS
• Experience using email delivery tools (Litmus, Email on Acid, etc.)
• Strong tourism & travel industry knowledge
• Prior experience with Act-On
• Previous CRM experience

Benefits

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand
• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more