Senior Marketing Event Specialist

MCG Health
Summary
Join MCG, a leading healthcare organization, as a Senior Marketing Event Specialist and play a pivotal role in planning, organizing, and executing impactful internal and external marketing events. You will oversee various aspects of event management, from budgeting and vendor coordination to on-site management and post-event analysis. This role demands a creative individual with strong logistical skills, meticulous attention to detail, and the ability to manage multiple projects simultaneously. You will collaborate with diverse internal and external stakeholders, ensuring alignment with company goals and driving continuous process improvements. MCG offers a supportive work environment, fostering professional growth and providing world-class benefits, including remote work options and comprehensive insurance coverage.
Requirements
- Bachelo r's Degree (Marketing, Communications or Business preferred) or equivalent experience
- Minimum 5 years ’ experience in project management – event management experience preferred
- Project management certification or the equivalent strongly preferred
- Demonstrated advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)
- T ravel to execute events managing (4- 6 times annually)
Responsibilities
- Assists Event Manager with execution of Client Forum inclusive of budgeting, site selection, contracting, hotel room blocks, attrition calculations, BEO reviews, signage approval, management of the internal committee, call for abstracts, selection of speakers, speaker management, staff management, final agenda, CEU credits, email announcements, partner / exhibitor program , management of mobile app , giveaways, management of VIP rooms and travel, management of all contracted vendors (production, AV, Signage etc. ) and organizations, post-event management of all invoices and trueing up of master bill with hotel and vendors, post-event recording release, on-site event management tech checks and staffing , reporting on ROI. Ensures program is aligned with company goals. Driving re gistrations. Strong focus on improving the customer experience. Conducts thorough analysis of attendee feedback, continuously implements process improvements, and stays up-to-date on the latest technologies
- Assists Event Manager with execution the Doyle Award at Client Forum by working with customer success to get applicants, compiling and sending applications to the judges, management of judging panel and compensation to organizations , announcement of winners and coordination of press releases, case studies and testimonials, management of winner and decline announcements and clarification of future responsibilities , coordination of award ceremony at Client Forum. Encourages all applicants to share their stories via additional channels i.e. speaking at Client Forum or on a webinar, participating in the MCG Reference Program
- Execute Advisory Council. The MCG advisory program is a program where MCG gathers case manager and physician advisory thought leaders from both payer and provider businesses. MCG collects this groups thoughts on the current products and items under development as well as future roadmap items. The focus on this event is creating an open environment wh ere honest feedback is gathered
- Execute Glue events, monthly half day in-person company events, management of the Glue committee, budget, communications and innovation of the program
- Execute All Staff events, yearly in person all company two day conference
- Manage reporting for events as needed (i.e. registration tracking, logistics, ROI, etc )
- End-to-end strategy, planning, management and execution of other internal events as needed
- Collaborate closely with various internal stakeholders and cross-functional teams to align on project objectives, concepts, and scope
- Create and maintain comprehensive project plans outlining all event deliverables, milestones, and timelines
- Oversee event operations and logistics involving registration, communication, programming and schedule, risk mitigation, technical requirements, and onsite support
- Establish and manage the budget for each project, providing detailed expense tracking and reporting
- Negotiate, secure, and facilitate third-party vendor and venue contracts
- Lead post-event analysis and present recommendations for future improvements
- S upport tradeshows by organizing show sign ups, marketing deliverables, show orders, special events, outreach, lead retrieval and post-show metrics
- Drive processes that create efficiency or increase ROI
- Serve as a mentor/trainer for more junior members of the team
Preferred Qualifications
- Must have strong project management skills, attention to detail, and organizational skills to handle multiple projects/tasks simultaneously and meet deadlines
- Demonstrated ability to work and achieve results — with minimal supervision — in an intense, fast-paced, virtual team environment
- Proven success in working on and managing event logistics – especially large scope projects with cross-functional team involvement
- Experience with event technology platforms and management (strongly preferred)
- Strong experience using a project management tool (Wrike preferred)
- Strong written and verbal communication skills
- Strong critical thinking and problem-solving skills
- Understanding of the requirements and expectations of internal and external customers and a desire to provide outstanding customer service consistently
- Internally driven self-starter
- Demonstrated flexibility and adaptability
- General understanding of marketing automation
- Experience using Salesforce.com
- Strong organizational skills with exceptional attention to detail
- Excellent interpersonal and communication skills
- Ability to handle multiple tasks simultaneously and under tight deadlines
Benefits
- Remote work
- Medical, dental, vision, life, and disability insurance
- 401K retirement plan; flexible spending and health savings account
- 15 days of paid time off + additional front-loaded personal days
- 14 company-recognized holidays + paid volunteer days
- Up to 8 weeks of paid parental leave + 10 weeks of paid bonding leave
- LGBTQ+ Health Services
- Pet insurance