Email Marketing Automation Specialist

Summary

Join our team as an Email Marketing Automation Specialist and work on exciting opportunities with U.S-based clients. This is a fully-remote role, and you'll be responsible for creating effective email campaigns, developing strategies, and analyzing performance.

Requirements

• Proven track record in B2B email marketing, including cold outbound campaigns
• Prior experience as a Klaviyo Email Marketing Specialist or similar role
• Ability to Manage Multiple Campaigns: Manage multiple cold outbound email campaigns simultaneously
• Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo
• Proficiency in Email Tools: Strong familiarity with email marketing and automation tools
• Proficient in Klaviyo and the ability to quickly learn new software
• Knowledge in email design and HTML coding
• Technical Skills: Proficient in design software, such as Figma
• Knowledge of HTML and CSS for email marketing is a plus
• Data-Driven Approach: Ability to analyze email marketing metrics and translate data into actionable strategies
• Strong analytical and critical thinking skills
• Communication: Exceptional written and verbal communication skills
• Strong communication and collaboration skills, with the ability to work effectively in a team environment
• Attention to Detail: Strong focus on quality, accuracy, and detail
• Keen attention to detail and ability to deliver high-quality work within given deadlines
• Teamwork: Capability to work effectively both independently and as part of a team

Responsibilities

• Create, design, and implement effective cold outbound email campaigns using tools like Instantly , Apollo , Klaviyo , and others
• Create and implement email and SMS marketing campaigns that align with the overall marketing strategy
• Ensure campaigns resonate with the target audience, generating high-quality leads
• Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines
• Segment email lists for highly targeted and personalized messages, improving engagement and response rates
• Utilize dynamic content and personalization techniques
• Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions
• Incorporate A/B testing and data-driven insights to continuously improve email performance
• Work closely with the team to develop compelling email content that captures the interest of potential leads
• Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva
• Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes
• Prior experience with marketing automation platforms (e.g., Klaviyo , HubSpot )
• Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements
• Familiarity with A/B testing methodologies and data analysis

Preferred Qualifications

• Experience with Klaviyo, Apollo, Instantly
• Graphic design skills or experience with design software
• Familiarity with Braze/Iterable, Attentive, or Postscript
• Knowledge of current email marketing trends and best practices