Project Growth is hiring a
Email Marketing Automation Specialist in South Africa

Summary

The job is for a fully-remote Email Marketing Automation Specialist role that involves creating, designing, implementing, and optimizing email campaigns, developing email marketing strategies, segmenting email lists, conducting A/B testing, collaborating with the team on content creation, setting up marketing automation workflows, analyzing and reporting on email campaign performance, and staying updated on industry trends.

Requirements

• Prior experience with marketing automation platforms (e.g., Klaviyo., HubSpot.)
• Familiarity with A/B testing methodologies and data analysis
• Knowledge of SEO and content marketing principles
• Email Marketing Experience: Proven track record in B2B email marketing, including cold outbound campaigns
• Ability to manage multiple campaigns simultaneously
• Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo
• Proficiency in email marketing and automation tools
• Knowledge in email design. and HTML coding
• Proficient in design software, such as Figma
• Data-Driven Approach: Ability to analyze email marketing metrics and translate data into actionable strategies
• Strong analytical and critical thinking skills
• Exceptional written and verbal communication skills
• Strong communication and collaboration skills, with the ability to work effectively in a team environment
• Attention to Detail: Strong focus on quality, accuracy, and detail
• Keen attention to detail and ability to deliver high-quality work within given deadlines
• Capability to work effectively both independently and as part of a team

Responsibilities

• Create, design, and implement effective cold outbound email campaigns using tools like Instantly., Apollo., Klaviyo., and others
• Create and implement email and SMS marketing campaigns that align with the overall marketing strategy
• Ensure campaigns resonate with the target audience, generating high-quality leads
• Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines
• Segment email lists for highly targeted and personalized messages, improving engagement and response rates
• Utilize dynamic content and personalization techniques
• Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions
• Incorporate A/B testing and data-driven insights to continuously improve email performance
• Work closely with the team to develop compelling email content that captures the interest of potential leads
• Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma. and Canva
• Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes

Preferred Qualifications

• Experience with Klaviyo., Apollo, Instantly
• Graphic design skills or experience with design software
• Familiarity with Braze/Iterable, Attentive, or Postscript
• Knowledge of current email marketing trends and best practices