Borrowell is hiring a
Marketing Campaign Coordinator

Summary

Join Borrowell, a Canadian fintech company, as a Marketing Campaign Coordinator to support rapid growth and achieve the mission of helping Canadians feel confident about money. This role will involve growing Borrowell members through the Refer-a-Friend referral program, developing and executing social media strategies, and ensuring all communications are on-brand and factually correct.

Requirements

• 2+ years of hands-on experience in a Marketing Campaign or Community Coordinator/Specialist role (or equivalent) with a B2C brand(s) in-house or at an agency
• Strong communication skills - in addition to interacting with your colleagues, you’ll be representing Borrowell when you interact with our members, industry/social influencers and other parties
• Creative, empathetic and practical - you’ll be coming up with compelling ideas that resonate with our members and followers, while keeping things simple enough to execute and track
• Hands-on experience or you have demonstrated strong interest in using data or analytical tools when proposing ideas, prioritizing efforts/budget and evaluating results
• Experience with tools to generate assets for social media, such as creating images and videos, formulating captions/scripts, researching hashtags, identifying influencers, and so on

Responsibilities

• Grow Borrowell members through our Refer-a-Friend referral program
• Using a combination of data-driven decision making and creativity, propose experiments and campaigns that will unlock growth and give us learnings
• Work directly with existing Borrowell members to execute on the programs, build relationships and collect feedback
• Own on-going referral program operations including tracking performance, fulfilling rewards and monitoring fraud/suspicious activities
• Develop and execute social media strategies to increase awareness of Borrowell in the Canadian landscape
• Implement a social media content calendar, incorporating content such as trending news, educational content, partner campaigns, and Borrowell products/features
• Propose innovative and new campaigns to elevate our social media presence, incorporating member voices where possible
• Ensure all communications are on-brand and factually correct

Benefits

• Comprehensive Health Benefits. - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits. - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up. - available to new parents
• Wellness & Transit Benefit. - $600 annually to spend on whatever brings you joy
• WFH Reimbursement. - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit. - annual reimbursements on payments to help your learning
• Givewell Benefit. - 1 paid volunteer day a year to give back to the community