ALOM is hiring a
Marketing Campaign Manager

Summary

The Marketing Campaign Manager will manage and execute the campaign strategy to support pipeline and drive demand generation. They will be responsible for developing, deploying, and optimizing high-impact integrated B2B demand generation programs. The role requires 3-4+ years of experience in a lead generation marketing campaign role, comfort with Hubspot, understanding of demand generation and ABM campaigns, excellent communication skills, organizational skills, and analytical abilities.

Requirements

• 3-4+ years of experience in a lead generation marketing campaign role in a fast-paced B2B environment, preferably for a services organization with long sales cycles
• Proven track record in developing multi-channel roadmaps, driving targeted acquisition, retention, upsell, and cross-sell marketing campaigns
• Comfortable as a Hubspot user with a strong understanding of automation technology, email segmentation, attribution
• Great understanding of demand generation and ABM campaigns, marketing operations, and reporting
• An expert in building and executing targeted and high-volume, large-scale email / push campaigns of varying complexity from start to finish
• Excellent oral and written communication skills, with strong copywriting experience and an impeccable eye for detail
• An eye for brand identity, design, and layout, correct grammar and punctuation
• Excellent organizational skills, ability to collaborate across departments, and ability to manage multiple simultaneous projects and resources with intertwining deadlines
• Demonstrated expertise in defining, implementing, and maintaining reports and analytics to track lead flow, conversion revenue attribution, and related KPIs
• Self-driven, results-orientated with a positive outlook and a clear focus on high-quality work that drives revenue

Responsibilities

• Managing, executing, and developing lead generation and nurturing campaigns with key target accounts and customers
• Supporting events with invites, landing page, database, campaign calendar, follow-ups, webinars
• Working with the Sales team to gather insight and information to inform the content and targeting strategy
• Brief content creators, contractors, and the marketing team to ensure each campaign is planned, delivered on time, and tracked effectively
• Review campaigns and analyze how we can improve performance going forward and actioning the requirements
• Measure and track our marketing investment against key MQL and pipeline KPIs

Preferred Qualifications

• Highly analytical and able to derive meaning from data through A/B testing, email optimization, campaign analysis, and multi-touch attribution reporting
• History of cross-functional collaboration with teams such as sales and sales development to drive cohesive engagement with marketing leads
• Knowledge of HTML and CSS a plus