Marketing Campaign Manager

Summary

Join Rackspace as a Marketing Campaign Manager and become the strategic architect of multi-channel marketing initiatives. Lead content strategy development, creating compelling narratives that translate customer needs into high-impact content. Design and execute comprehensive digital marketing strategies across channels, optimizing content performance and user experience. Leverage advanced analytics to refine content strategy and campaign performance. Collaborate with product management, sales, and other teams to ensure consistent brand storytelling. Stay ahead of digital marketing trends and adapt strategies as needed. Partner with cloud hyperscalers on co-branded content strategies.

Requirements

• Bachelor's degree required, preferably in a field related to marketing, business, or communications
• Additional relevant experience may substitute for the degree requirement at the manager's discretion
• At least 8 years of marketing experience in a fast-paced B2B environment, preferably in the IT industry
• A minimum of 5- 7 years of experience managing marketing campaigns in a B2B or enterprise environment
• Proven track record developing and leading campaigns with year-over-year increases in results and ROI
• Demonstrated experience partnering with public cloud hyperscalers (Microsoft Azure, AWS, and Google Cloud)
• Experience with budget management and marketing performance analysis
• Ability to create and execute marketing strategies
• Strong analytical skills with the ability to interpret data and make informed decisions
• Ability to write core messaging and compelling content for campaigns and sales outreach (with Creative team support)
• Excellent communication and interpersonal skills with diverse stakeholder groups
• Deep insight into sales mindset, needs, and preferences
• Strategic mindset focused on achieving measurable business outcomes
• Proven ability to manage multiple projects simultaneously in fast-paced environments
• Experience with stakeholder management and the ability to prioritize limited resources effectively
• Proficient in CRM software and lead management tools (Salesforce, HubSpot)
• Experience with data analysis and reporting; experience with data platforms ( e.g.Google Analytics, PowerBI)

Responsibilities

• Develop and refine comprehensive content strategy and digital marketing approach for assigned service areas, aligning storytelling with Rackspace's business objectives and market opportunities
• Lead content planning and digital campaign coordination across all channels, ensuring brand consistency, message coherence, and strategic content alignment
• Create full-funnel content experiences and digital campaigns for multiple audiences, specifically targeting regulated industries including public sector, higher education, healthcare, and financial services
• Oversee content calendar development and digital asset creation to support integrated marketing initiatives
• Manage content performance metrics and digital campaign analytics, ensuring content assets drive engagement, lead generation, and conversion effectiveness
• Proactively monitor content engagement across digital channels and optimize messaging to improve funnel progression and conversion rates
• Establish relationships with field marketers and sellers to optimize content utilization and digital asset effectiveness
• Team with Microsoft, AWS, and/or Google Cloud to develop co-branded content strategies and joint digital marketing programs
• Create collaborative content assets and digital experiences that leverage partner platforms and messaging
• Develop and manage campaign budgets
• Execute and manage contracts
• Use Salesforce, HubSpot, and other marketing tools to create campaign codes and manage CRM support
• Partner with marketing operations to optimize dashboards, lead scoring, and technical enablement
• Establish key performance indicators for marketing campaigns and monitor progress
• Analyze performance metrics and adjust strategy as needed, reporting results to senior stakeholders
• Conduct market research to inform strategy and identify growth opportunities

Benefits

Remote work, flexible hours