Marketing Communications Manager

Summary

The job is for a Marketing Communications Manager at Boston Imaging, a subsidiary of Samsung Electronics. The role involves developing and implementing marketing communication plans, crafting messaging, coordinating events, creating advertising campaigns, writing and editing content, managing online presence, updating the Content Management System (CMS), planning email automation and nurturing campaigns, implementing SEO and SEM strategies, analyzing campaign performance metrics, and providing support for internal communications and employee engagement initiatives. The candidate should have a Bachelor’s degree, 5-years of industry experience, preferably in medical imaging, and MBA preferred. The role requires regular travel (minimum 40%).

Requirements

• Bachelor’s degree required, 5-years of industry experience, preferably in medical imaging, and MBA preferred
• Marketing experience in the healthcare business with preference given to candidates with Ultrasound clinical or sales background
• Project management and an ability to drive the completion of complex assignments
• Advanced knowledge of concepts, practices, and procedures of downstream marketing management; the medical capital equipment sales process; and how to drive demand in the capital equipment market
• Ability to handle objections by creating a persuasive argument to drive projects or influence customers
• Excellent written, presentation, and oral communication skills
• Strong Intra-organizational and external relationship skills
• Strong business acumen, analytical and strategic thinking required
• Capacity to manage cross functional initiatives
• Relentless customer focus
• Self-manage and use a high level of detail to create projects under aggressive deadlines
• Work in a team environment that encourages respectfully receiving and giving constructive criticism
• Experience in managing and updating a Digital Asset Manager to support sales enablement and streamlined marketing processes
• Experience is utilizing Customer Relationship Management platforms such as HubSpot and SalesForce.com to optimize and track digital marketing campaigns
• Expertise in various computer programs, including Microsoft Office suite, Adobe Suite, Photoshop, and other programs to produce business reports, spreadsheets, presentations, and other softcopy deliverables
• Must be able to assemble facts from various areas, analyze data, and provide informed recommendations to management

Responsibilities

• Develop and implement comprehensive marketing communications plans to support product launches, brand initiatives, and internal corporate communications of key topics
• Craft compelling messaging and content for various channels, including digital, print, and social media
• Represent Company at key events, functions, trade shows, and forums related to select key customers, accounts, societies, and as required
• Coordinate and manage the company's presence at industry trade shows and events
• Collaborate with sales and product teams to ensure successful tradeshow and event participation, lead generation, and tracking
• Create and manage advertising campaigns across multiple platforms, including online, print, and trade publications
• Develop promotional materials, such as brochures, flyers, and product catalogs, to support sales efforts
• Write, edit, and proofread marketing materials, press releases, and website content
• Ensure all content aligns with the company's brand voice and messaging
• Oversee the company's online presence, including website, social media, and email marketing
• Update and maintain the Content Management System (CMS) in order to continually optimize company web presence
• Plan and execute email automation and nurturing campaigns to engage potential customers
• Implement SEO and SEM strategies to enhance online visibility and drive traffic
• Analyze marketing campaign performance metrics to analyze return on investment as well as provide insights for continuous improvement
• Work closely with product management, sales, and engineering teams to align marketing efforts with product development and sales goals
• Provide marketing support for internal communications and employee engagement initiatives

Benefits

• 6 Different Blue Cross/Blue Shield Medical Plans to meet your needs
• Dental coverage through Delta Dental
• Vision coverage by VSP
• Company paid Short-term and Long-term Disability coverage
• $1 for $1 401k match up to 5% managed by Fidelity
• Other benefit options such as company paid employee life insurance, a wellness program, tuition reimbursement and many more!