Marketing Communications Manager

Summary

Join Miaplaza, a dynamic EdTech company, as our Marketing Communications Manager! This fully remote, full-time position offers a competitive salary ($40-$49/hour) and comprehensive benefits. You will lead marketing communications strategy, content creation, and team building. Responsibilities include developing and executing multi-channel marketing campaigns, managing brand guidelines, and leveraging data-driven insights. Success requires a Bachelor's degree in a related field, 5+ years of experience in strategic marketing communications, and proven team leadership skills. Experience with affiliate marketing, EdTech, and various marketing tools is preferred.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of strategic marketing communications experience
• Proven success in driving high-impact marketing initiatives
• 2+ years of team management experience in fast-paced, growth-oriented environments
• Demonstrated success in building and scaling high-performing marketing teams
• Advanced analytical and strategic thinking capabilities leveraging a data-driven decision-making approach
• Exceptional verbal and written communication skills with the ability to translate complex insights into compelling and creative narratives
• Proficient in content marketing, marketing analytics and optimization, and A/B testing methodologies
• Strong cross-functional collaboration skills
• Ability to adapt quickly to evolving business priorities
• Consistent track record of delivering measurable marketing outcomes

Responsibilities

• Strategize, write, and implement social media engagement and email marketing campaigns
• Write multi-channel content that demonstrates measurable brand engagement and conversion lift
• Develop targeted communication strategies for internal and external audiences
• Craft comprehensive marketing content that aligns with brand objectives, including email, social posts, paid ads, etc
• Create consistent brand narratives across all communication platforms
• Manage brand guidelines and visual identity standards
• Implement social listening strategies to capture real-time digital conversations
• Transform customer feedback into actionable strategic insights
• Nurture online communities through targeted engagement tactics
• Track and optimize performance metrics for each marketing channel
• Build strategic alliances that extend brand reach and credibility
• Support the buildout of a high-quality Marketing Communications team
• Collaborate with Customer Success, Product, and other teams to drive marketing initiatives

Preferred Qualifications

• Experience with affiliate marketing programs or advanced influencer marketing strategies
• Knowledge of or experience in EdTech
• Portfolio showcasing versatile content creation across formats and channels
• Communications experience with the following tools: Digital marketing platforms (Meta Ads, Google Ads)
• Analytics tools (Google Analytics, Amplitude)
• Marketing automation platforms (Unbounce)
• Social media management tools (Agorapulse)
• Design tools (Canva, Figma)

Benefits

• Health, dental, and vision insurance, inclusive of specialty care options like fertility benefits, mental health services, and chiropractic care, FSA, HSA, and more
• 401(k) retirement plan with employer match
• Paid Time Off (PTO), floating holidays, parental leave, and other perks and benefits
• Free site memberships and discounted MOHS tuition for the children in their household, plus two additional memberships for other children in their lives