Marketing Coordinator

Summary

Join Shift Collab, a leading virtual therapy practice in Canada, as their Marketing Coordinator! This dynamic role demands strategic thinking, effective project management, and compelling narrative creation across various marketing channels. The ideal candidate possesses strong copywriting skills, email marketing expertise, a solid understanding of brand principles, and video content creation abilities. You will be responsible for planning and executing marketing campaigns, managing projects, creating marketing content, and monitoring industry trends. This remote position requires strong organizational skills, collaboration abilities, and a passion for mental healthcare. Shift Collab offers a competitive salary, comprehensive benefits, and opportunities for professional growth.

Requirements

• 1-3 years of marketing experience, including internships, co-op placements, or relevant freelance projects
• Strong writing skills with the ability to adapt tone and style for different audiences
• Socially savvy, with hands-on experience using key platforms like Instagram, TikTok, LinkedIn, Twitter, YouTube, and Facebook
• Basic design skills in Canva, with an eye for typography and clean, visually appealing layouts
• Ability to track and report on key metrics, such as engagement, growth, paid/organic traffic, etc
• Strong time management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• Comfortable with data analysis and an eagerness to learn how to apply insights to improve marketing strategies
• Candidates should have a keen eye for detail and a proven ability to consistently follow through on tasks, ensuring high-quality outcomes. You must be comfortable working independently and efficiently in a remote environment
• This is a fast-paced work environment. Candidates should be able to manage multiple tasks simultaneously, prioritize competing demands, and remain adaptable to shifting deadlines and priorities
• This role requires a quiet, distraction-free workstation at home for focused work, as well as participation in daily team meetings via video conferencing
• While this is a remote position, in-person events and meetings will take place in Toronto (or nearby locations), so candidates must reside within two hours of the GTHA and be willing to commute into Toronto at least once per month

Responsibilities

• Assist in planning, developing, and executing marketing campaigns across all channels such as online advertising, website strategy, social media, email marketing, and other deliverables aimed at engaging target audiences
• Manage multiple marketing projects with guidance from the Senior Marketing Manager, ensuring clear and efficient communication with internal stakeholders. Take ownership of outcomes by making thoughtful decisions and driving projects to successful completion
• Support the management and launch of therapist profiles, including writing and editing bios, as well as recording and editing therapist intro videos
• Create and manage email marketing campaigns in HubSpot, including tasks like list segmentation, workflow setup, and performance tracking. Keep client expectations and best interests in mind when crafting each email
• Write, edit, and update marketing content across various platforms, ensuring brand consistency, impactful storytelling, and SEO effectiveness. Leverage creativity and insights to deliver content that resonates with your audience
• Monitor key trends and conversations across all platforms, tracking emerging topics, competitive activity, industry news, and other relevant insights. Stay agile and embrace evolving trends that challenge the status quo
• Assist in the planning and coordination of both internal and external events, whether they’re local in-person events in Toronto, virtual workshops, or Instagram Live sessions during awareness campaigns
• Support the Senior Marketing Manager in strategic planning, the implementation of new marketing initiatives, and ongoing process improvements, while collaborating closely with the team to champion each other’s success and drive collective growth

Preferred Qualifications

• A passion for video content; video editing skills are a bonus
• Familiarity with digital advertising platforms is a plus
• Experience using Google Workspace, Slack, HubSpot, and Coda is a bonus
• Willingness to learn new tools and platforms, especially ones that use AI, to increase our quality and turnaround time
• A bachelor’s degree or diploma in marketing, communications, or a related field is a plus, but we prioritize candidates who demonstrate strong marketing aptitude and a solid track record of executing projects successfully, regardless of formal education

Benefits

• Competitive salary ranging from $50,000-$65,000
• Remote first, with occasional in-person team meetings in Toronto
• Health, dental, and vision benefits, plus a health spending account
• Wellness days in addition to sick days, vacation, and your birthday off
• Volunteer days to give back to a cause of your choice