Marketing Copywriter

Summary

Join True North as a remote Healthcare Copywriter! This role involves crafting engaging marketing copy across various digital channels for healthcare clients. You will collaborate with designers and other team members to develop and execute high-quality content. Responsibilities include creating social media posts, landing pages, email campaigns, and website content. The ideal candidate has 2+ years of copywriting experience in marketing, a strong understanding of digital marketing principles, and excellent communication skills. A portfolio is required for consideration. True North offers competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, unlimited PTO, and a 401(k). The position is 100% remote, but candidates must reside in the United States and preferably in one of the specified states.

Requirements

• A minimum of 2+ years of experience writing copy for marketing or related field
• A strong understanding of digital marketing principles and best practices
• Excellent research, information synthesis, strong communication and collaboration skills
• Proven ability to write clear, concise copy
• Passion for healthcare and a genuine desire to improve patient outcomes
• Submit a portfolio of work

Responsibilities

• Work collaboratively with designers to create conceptual ideas and execute high-quality contents and visuals across diverse healthcare marketing channels and campaigns, including: Campaign concept development
• Social media (Facebook, Instagram, etc.) for patient acquisition and awareness
• Campaign conversion and awareness landing pages
• Email marketing campaigns for patient engagement and education
• Website content (optimized for SEO) for specific healthcare services and conditions
• Video content ideation, script development
• Collaborate with account managers, designers, data analysts, and healthcare client stakeholders to understand and interpret goals and KPIs into copy
• Research specific health conditions, treatments, and patient journeys to create accurate and informative copy
• Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)
• Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)
• Stay up-to-date on the latest marketing trends and best practices

Preferred Qualifications

• Agency experience
• Knowledge of SEO best practices, specifically for healthcare websites
• Experience with A/B testing and data analysis skills

Benefits

• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of hire)
• 8 Paid (including the day after Thanksgiving holiday) company observed holidays