Marketing Data Analyst

Summary

Join Carry1st, Africa's leading mobile games and digital content publisher, as a Marketing Data Analyst. You will leverage advanced analytics to generate insights into player behavior and acquisition campaigns, translating these into strategic recommendations and operational optimizations. Collaborate with cross-functional teams to translate business needs into analytical solutions, develop and maintain dashboards and reports, and design A/B tests to validate hypotheses. Ensure data accuracy and integrity while working in a fast-paced, fully remote, globally diverse environment. This role offers opportunities for professional growth within a VC-backed startup at the intersection of gaming and fintech, along with various perks and benefits.

Requirements

• Strong understanding of the mobile advertising space - networks, bidding systems, & algorithms - and fluent with the key funnel metrics - CTR, CVR, CPI, ARPU, Retention, LTV
• Fluent in SQL
• Strong analytical skills backed by statistical fundamentals
• Strong problem solving acumen backed by the ability to tackle ambiguity
• Excellent communication and collaboration skills to work cross-functionally with Marketing, Product, and Data teams

Responsibilities

• Utilise advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and/or operational optimisation
• Collaborate with cross-functional teams to translate business questions & hypotheses into structured analysis, defining key metrics to track success
• Develop, operationalise, and maintain dashboards & automated reports - to visualise key performance indicators for senior management and to aid operational decisioning for marketing teams
• Design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to further guide the UA roadmap
• Ensure data accuracy and integrity, establishing best practices where there is no single source of truth

Preferred Qualifications

Proficiency in Tableau and Python

Benefits

• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create
• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day