Leadtech Group is hiring a
Marketing Data Analyst

Summary

The job is for a Marketing Data Analyst at Leadtech. The role involves analyzing marketing campaigns, creating reports, scripts, and dashboards, understanding user behavior patterns, collaborating with teams, and managing MMP tools. The required qualifications include a bachelor's degree in STEM, 3 years of experience as an analyst, strong knowledge of app attribution tools, machine learning, statistics, digital marketing strategies, data visualization tools, and event tracking. Preferred qualifications include teamwork skills, proactive attitude, and results-oriented mindset. The benefits include a full-time, permanent contract, flexible time off, remote work, flextime, free Friday afternoons, enhanced career path, external training budget, company celebrations, and the option to choose between working in the office or remotely.

Requirements

• Bachelor degree in STEM field or similar
• Experience working as Analyst of at least 3 years
• Strong knowledge of app attribution tools commonly used in the mobile advertising industry
• Strong knowledge of machine learning and statistics techniques
• Strong communication skills and the ability to translate technical findings into clear business recommendations
• In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms
• Experience working with data visualization tools
• Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc

Responsibilities

• Measure the performance of marketing campaigns
• Build ad hoc custom reports and analyze anomalies and trends
• Preparation of analytical reports and dashboards (including visualization)
• Creation of Google Sheets scripts to connect data from different reports and Google Sheets
• Analysis of product & marketing metrics correlation and identification of their drivers
• Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights
• Develop the SKAN measurement approach for Google, Meta and Tiktok
• Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals
• Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations
• Analyze performance impact of any product and marketing strategy changes
• Cooperate with Marketing and Product teams to actively increase project profitability
• Collaborate with the BI department to create and maintain data visualization dashboards

Preferred Qualifications

• Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams
• Proactive attitude and results-oriented

Benefits

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• We celebrate all company landmarks
• The option to choose between working in the office or remotely