Marketing Director

Summary

Join Nagarro, a rapidly growing Digital Product Engineering company, as their experienced Marketing Director for their Salesforce delivery team in Germany. This role offers the unique opportunity to build a regional marketing strategy from the ground up, aligning with global initiatives while catering to the German market's specific needs. You will be responsible for strategy development, brand building, campaign management, content creation, event coordination, collaboration with the global team, analytics and reporting, and market research. The position can be filled at one of their German locations or remotely. Nagarro offers a dynamic and non-hierarchical work culture with various benefits.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of experience in marketing roles, ideally including leadership touch points
• Proven track record of developing and executing successful marketing strategies, preferably in the technology or Salesforce ecosystem
• Strong understanding of the German market and cultural nuances in business communication
• Experience working in a global organization and managing cross-functional collaboration
• Proficiency in digital marketing tools, CRM systems and analytics platforms
• Passion for working in a start-up-like environment and driving innovation
• Excellent communication and interpersonal skills, with fluency in German and English

Responsibilities

• Design and implement a comprehensive marketing strategy to position our Salesforce offerings based on the strategic vision and mission of the practice
• Build and enhance the visibility of our team's brand within the Salesforce ecosystem and among key stakeholders
• Work closely with the Business Development team to plan and execute targeted campaigns to generate leads, drive brand awareness, and support business development efforts
• Create engaging content that showcases our entrepreneurial culture and the transformative power of our Salesforce projects and oversee the creation of compelling content, including case studies, whitepapers and thought leadership
• Organize and manage events, webinars, and workshops to engage prospects, clients, and industry partners
• Work closely with the global marketing team to align regional activities with overall corporate strategy and leverage existing resources
• Measure the effectiveness of marketing efforts using KPIs and ROI metrics, providing regular reports to stakeholders
• Conduct market research to understand trends, competition, and client needs, ensuring our offerings remain competitive and relevant

Preferred Qualifications

MBA

Benefits

• 30 days of vacation
• Internal and external training
• MyN - Nagarro employee share program
• Company-funded accident insurance
• Modern office space at central locations with high-tech equipment
• Sports programs
• Corporate benefits portal
• Free fruit and drinks