Remote Marketing Director

Summary

Join our product team as an experienced Marketing Director to launch new products and impact their scaling in a cross-disciplinary approach. We're looking for someone who can apply best practices in B2B and B2C marketing, evolve with our team, and drive growth through effective marketing strategies.

Requirements

• Fluent written and spoken English
• Demonstrable experience as a Marketing Manager, Head of Marketing or VP Marketing (4+ years)
• Experience in marketing of a technical product
• Experience with US, EU markets
• Experience in both B2B and B2C segments
• Experience of team management
• Passion for IT
• Knowledge and experience with web analytics tools (Google Analytics, WebTrends, Google Tag Manager)
• Experience with PPC
• Strong analytical skills
• Creativity and attention to detail
• Enthusiasm and leadership

Responsibilities

• Build an effective Marketing Strategy
• Develop, execute and optimize Ad campaigns on Social Media: lead generation, brand awareness and lead nurturing
• Conduct market and niche analysis, and test hypothesis
• Analyze the offer, competitors, product advantages
• Experiment with new approaches
• Control the budget and adjust expenses to get the best ROI
• Track KPIs to assess performance and identify weaknesses

Preferred Qualifications

• Passion for art
• Work experience in a digital agency
• Experience with data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Experience with various platforms (Google AdWords, Bing, Facebook, LinkedIn, Twitter, etc.)
• Understanding of HTML and XML
• In-depth knowledge of MS Office (specifically Excel)
• Excellent organizational skills
• Analytical thinking and good knowledge of Mathematics

Benefits

• Fully remote
• Compensation in USD