Marketing Director

Summary

Join Seedworld Studios as their Marketing Director and lead the charge in developing and executing innovative marketing campaigns within the dynamic Web3 and gaming landscape. As a hands-on storyteller, you will collaborate with internal teams to cultivate and expand our global community. This role demands a proven track record of success in Web3 and gaming, coupled with a deep understanding of product development and community engagement. You will work closely with our development team and strategic partners to achieve our growth objectives. The position is fully remote with flexible hours, offering a unique opportunity to contribute to a thriving company.

Requirements

• 2+ years marketing in web3, blockchain or cryptocurrency space
• 3+ years in a marketing leadership or CMO role
• 5+ years in video game marketing
• Proven track record of growing communities in web3
• Experience sourcing and executing meaningful strategic partnerships
• Knowledge of successful influencer marketing strategies and tactics
• Strong leadership, communication, and management skills
• Passion for gaming and web3 with a belief in the potential for web3 technology to revolutionize the gaming industry
• Strong creative vision with attention to business objectives

Responsibilities

• Develop strategies to grow, retain, and monetize an audience of both web3 and traditional gamers
• Identify and capitalize on web3, blockchain, and gaming trends
• Collaborate with our IP partners to create synergy across the brand and ensure alignment across publishing efforts
• Execute exceptional multi-channel marketing campaigns to attract, grow, and retain our user base
• Develop and maintain consistent messaging and branding across all marketing channels and partnerships
• Identify, negotiate, and manage strategic partnerships with platform holders, investors, other web3 projects, and brand partners
• Oversee content creation for all marketing channels
• Lead and grow a cross-functional and remote marketing team
• Oversee the branding department by hiring, training, assigning, scheduling, and mentoring staff
• Establish branding department standards for production, productivity, and quality
• Ensure the team adheres to current processes, identifies opportunities for improvement, and proposes and creates processes and tools to support design operations
• Develop presentation approaches, styles, and techniques for the team
• Work with the team on a creative audit to elevate innovation and establish a unified brand understanding and company voice
• Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team
• Analyze market trends, consumer needs, and the competitor landscape, and track campaign performance

Benefits

• 21 days of holidays / year + local bank holidays
• Sick days
• Budget for training / courses
• Budget towards purchasing work equipment such as laptop
• 100% remote
• Flexible but working hours must be in the range between 9AM and 10PM (UTC time)