Remote Marketing Director

Summary

The job is for a Product Marketing Manager at T2D2, responsible for B2B SaaS marketing in the real estate, engineering, and construction industries. The role involves establishing positioning, developing marketing plans, executing campaigns, analyzing customer insights, and growing a marketing team.

Requirements

• Bachelor’s degree in marketing, business, or related field
• Prior experience in B2B marketing
• Experience working with trade associations and industry conferences
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Experience with HubSpot, Google Analytics, LinkedIn ads, Google Ads, and Facebook Ads platforms
• Previous experience running a marketing team

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Run email, performance marketing and web marketing initiatives to design, test and evolve lead nurturing tactics
• Grow a marketing team from the ground-up, including future hires and marketing staff oversight

Preferred Qualifications

• Experience in the real estate, engineering and/or construction industries
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts