Marketing Engineer

Summary

Join Vaadin as a Marketing Engineer (GTM & Automation) and play a critical role in scaling lead generation, optimizing outreach, and leveraging automation to fuel our go-to-market (GTM) efforts. You will collaborate with various teams to implement AI-driven automation, lead scoring models, and build outbound campaigns. This role is perfect for someone who enjoys experimenting with AI-driven automation, analyzing data to optimize customer acquisition, and building scalable workflows. You will work remotely with flexible hours within European time zones. Vaadin is a remote-first company with a global team, offering a supportive and innovative work environment.

Requirements

• 3+ years of experience in growth marketing, marketing automation, or technical marketing roles with a focus on B2B lead generation
• Bachelor's degree in Computer Science, Marketing, Business, or a related field
• Proficiency in Python (expect to code with Pandas in your interview)
• Hands-on experience with automation tools (e.g., Clay.io, Zapier, Apollo) and AI/ML-driven marketing technologies
• Knowledge of advertising platforms like Google Ads and LinkedIn Ads
• Familiarity with CRM platforms like HubSpot and data integration techniques
• A growth mindset, curiosity, and a passion for using technology to scale marketing operations

Responsibilities

• Manage & automate B2B marketing campaigns – Own inbound and outbound campaign execution, optimizing lead generation and nurturing workflows
• Implement & optimize lead scoring – Leverage product usage data and automation to identify and prioritize high-value prospects
• Build & integrate marketing automation workflows – Develop seamless data connections between HubSpot, Clay.io, Zapier, and other AI/ML-driven platforms
• Analyze and leverage product usage data - Enhance lead qualification and engagement strategies
• Collaborate with cross-functional teams - Seek feedback to optimize campaigns, identify growth opportunities, and refine messaging

Preferred Qualifications

Experience in SaaS, open-source, or developer-focused B2B marketing

Benefits

Flexible hours and remote work options to seamlessly balance professional aspirations with personal commitments