Marketing Experience Strategist

Summary

Join Input Output Group (IOG), a technology company dedicated to blockchain research and development, as a Marketing Experience Strategist. You will lead the development and execution of full-funnel marketing campaigns across IOG's key programs, including brief development, production workflows, digital and social activation, demand generation, and event-related engagements. This role requires a deep understanding of Web3, blockchain, and decentralized technologies, and you will leverage this expertise to shape strategic and consistent marketing experiences. You will collaborate closely with cross-functional stakeholders, including product marketing, creative, communications, events, and analytics, to ensure campaign alignment with business objectives. You will also manage agency and vendor relationships, integrate across marketing functions, and maintain quality assurance throughout campaign lifecycles. This position involves acting as the main liaison between the Marketing and Communications shared services team and product marketing leads across business units.

Requirements

• 8+ years of experience in Marketing and Communications at a technology company or Account Management experience at an Advertising agency with a strong portfolio in tech or Web3 industries
• Experience with Web3, DAOs and blockchain-native brands
• Strong leadership, project management, and team-building skills
• Passion for innovation and a forward-thinking approach to campaign development and creative execution
• Demonstrated experience leading multi-faceted projects in a fast-paced environment
• Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality
• Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork
• Familiarity with creative production workflows, formats, and optimization for various platforms

Responsibilities

• Ensure the project team delivers world-class creative, strategy, and solutions that are integrated with the overall business strategy and brand positioning across all channels
• Develop and maintain strong relationships with internal stakeholders: Product Marketing, Ecosystem & Community, Operations, Finance, and Legal
• Lead all conversations with our internal teams and agency partners including status meetings, presentations and reviews
• Guide business unit (BU) product marketing strategy teams to develop strategic briefs and ensure that proper direction is provided and maintained throughout the campaign development process
• Partner with BU product marketing teams to align on objectives, program requirements, and KPIs, to deliver breakthrough ideas and activations
• Work closely with project management and the marketing shared services leadership team to ensure deliverables are developed on strategy, on time, and within budget
• Define and manage agency/vendor processes spanning overall project workflows, project resourcing and budget tracking
• Drive integration best practices. Identify and implement operational and process efficiencies that lead to continuous improvement and efficiency
• Manage approvals, feedback, and input from multiple stakeholders
• Manage all production aspects with the project management team
• Develop a deep understanding of Web3 and blockchain technology ecosystems to help shape marketing activation plans
• Uphold brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling

Preferred Qualifications

• Creative Development & Production
• Integrated Campaign Development
• Brand Strategy & Architecture
• Website & Digital Experience Design
• Video Production
• Social Media
• Brand Storytelling
• External Communications & PR
• Earned Media Strategy
• Paid Media Strategy
• Event Marketing
• Strong Financial Acumen
• Strategic Vision: Ability to connect output to broader business goals and marketing strategies, ensuring impactful outcomes
• Creative Problem-Solving: Skilled in addressing challenges with innovative and effective solutions
• Leadership & Mentorship: Proven ability to coach and mentor team members, fostering growth and collaboration within the team
• Collaboration & Communication: Strong interpersonal and communication skills to engage stakeholders and foster alignment across departments
• Storytelling Expertise: Exceptional ability to craft compelling narratives through written, visual and video content
• Technical Proficiency: Expertise in industry-standard tools: Google Docs, Slack, Jira, Microsoft Office, Miro, Presentation Software
• Attention to Detail: Meticulous approach to execution, ensuring precision, consistency, and alignment with project goals
• Adaptability & Resilience: Ability to adapt to shifting priorities and work effectively in a fast-paced, dynamic environment
• Project Management Skills: Exceptional time management and organizational abilities, with a focus on meeting tight deadlines without compromising quality
• Innovation & Trend Awareness: Passion for exploring and implementing new ideas, tools, and techniques to keep content fresh and competitive

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan