Marketing Generalist

Summary

Join our client, a dynamic platform providing strategic solutions for publishers, as a Marketing Generalist. This fully remote role focuses on executing high-volume digital campaigns across various platforms like DV360, Facebook, LinkedIn, and Google Ad Manager. You will be responsible for campaign setup, optimization, and analysis, working closely with clients to achieve objectives. Success hinges on precise campaign execution, insightful reporting, high-impact social media strategies, and client satisfaction. The ideal candidate possesses strong communication skills, thrives in fast-paced environments, and is passionate about delivering results at scale. The application process involves completing an application form and recording a skills showcase video.

Requirements

• A minimum of 2 years of hands-on experience managing campaigns across multiple channels, including email operations, digital advertising, and social media, with a proven ability to execute and optimize campaigns to meet specific objectives
• Proven ability to leverage first-party data for audience segmentation and targeting across various platforms, with expertise in data integration, campaign optimization, and ensuring compliance with privacy regulations to drive personalized, data-driven marketing strategies
• Proven ability to independently set up, manage, and optimize digital ad placements and awareness campaigns, particularly utilizing first-party audience data to enhance targeting and performance
• Strong ability to focus on client needs and deliver impactful marketing solutions
• Excellent verbal and written communication skills in English
• Strong organizational skills with a hands-on approach to managing timelines and budgets

Responsibilities

• Execute and manage digital ad placements on platforms such as DV360 with a hands-on approach
• Serve as a key stakeholder in campaign setup, audience segmentation, creative trafficking, and real-time optimization to ensure alignment with performance goals and budget constraints
• Provide detailed reporting and actionable insights to clients
• Plan, execute, and optimize paid social media campaigns across platforms like Meta and LinkedIn
• Manage audience targeting, ad creative, budget pacing, and A/B testing to maximize engagement and performance
• Regularly communicate with clients / internal parties to review campaign progress and recommend optimizations
• Approach all campaign tasks with meticulous attention to detail, ensuring all aspects whether setup, optimization, or reporting, are completed accurately and efficiently
• Ensure that all campaigns are executed flawlessly and meet the highest standards
• Maintain a focus on client goals, ensuring that all marketing activities are aligned with client objectives and deliver measurable impact

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST