Marketing Manager

Summary

Join ButterflyMX as a Marketing Manager and become a strategic generalist, supporting the Senior Marketing Director in leading inbound and demand generation initiatives. You will plan, execute, and optimize integrated marketing campaigns across multiple channels, collaborating with internal and external stakeholders. This high-impact role requires managing partner marketing programs, producing marketing content (video, audio, graphic design), and optimizing marketing performance by tracking KPIs. You will also work cross-functionally with Sales, CX, and Product teams on various initiatives. The ideal candidate is a proactive, experienced marketer with strong analytical and creative skills, thriving in a collaborative environment.

Requirements

• B.A / B.S degree or equivalent experience
• 3-5 years of experience in a B2B SaaS marketing role, with exposure to multiple marketing functions (e.g., email marketing, events, content, paid media, marketing automation)
• Proficiency with data analysis in Excel
• Experience with HubSpot, WordPress, and Salesforce
• Experience managing cross-functional marketing campaigns or projects
• Excellent organizational skills and ability to balance strategic thinking with hands-on execution
• Hands-on experience planning and producing marketing content
• Experience with media buying, email marketing, and campaign execution
• Understanding of HTML, CSS and Javascript
• Proven experience in managing multiple projects at the same time
• Strong negotiation skills and experience working with media vendors
• Proven project management skills with the ability to work cross-functionally with creative, sales, and executive stakeholders
• Proven experience with leveraging AI tools in both professional and personal settings. ButterflyMX is an AI -forward organization and the ability to optimize efficiency using AI is crucial in every role
• Strong communication and collaboration skills with the ability to build relationships across various teams and departments
• Proactive, curious, and ready to jump into anything that will increase revenue

Responsibilities

• Support execution and oversight of the demand generation marketing mix, including social media, email marketing, events, content production, and media buying
• Partner with the Senior Marketing Director to manage cross-functional initiatives and oversee campaign execution from start to finish
• Own and manage partner marketing programs to increase engagement, leads, and revenue from integration and channel partners
• Assist in the production of marketing content, including video, audio, and graphic design graphics
• Travel 2-3 times per year to trade shows and events
• Help optimize marketing performance by tracking KPIs, reporting on results, and identifying areas for improvement
• Work with Sales, CX, and Product on various initiatives, including enablement, training, GTM, collateral, content creation, video production
• Bring fresh ideas to the table to help improve processes, creative, and performance across all channels
• Analyze campaign performance and provide recommendations for improvement on existing and future campaigns

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance