Marketing Intern

Summary

Join Love, Bonito, a leading Southeast Asian womenswear brand, as an intern to contribute to the company's outreach and strategy, community, and partnership efforts. You will research and contact influencers, manage KOL seeding requests, monitor posting performance, assist with offline events and photoshoots, and support brand positioning. The internship requires strong communication, organizational, and analytical skills. The role offers a hybrid work setup, learning and development opportunities, staff discounts, and corporate partnerships. Ideal candidates are final-year students or fresh graduates with a passion for PR, KOL management, event management, or marketing, and experience in related fields is preferred. The internship is for 4-6 months.

Requirements

• Available for 4-6 months internship program
• Open for final year students and fresh graduates!

Responsibilities

• Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia’s brand image, collection styles and campaign objective
• Do KOL outreach, negotiate rate (based on historical guide) and posting date based on SOW (statement of work)
• In doing communication and KOL outreach, intern should maintain good relationship with existing and new KOL by displaying prompt and accommodative communication
• Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date
• Generate and share customised UTM/ track links to KOL
• Share content brief to KOL
• Update KOL names (posting date & rate) and clothing selections on tracker
• Daily monitoring of KOL posting & report KOL posting performance to manager (timeline of posting, check on content quality, check UTM links)
• Assist & stand by for offline events and photoshoot
• Request and be the PIC responsible for clothing lending for influencers/ muses/ internal team
• Assist to contact external vendors (for PR/ social-related vendors)
• Give fresh and innovative ideas based on current trends to support offline event planning & ideation
• Including event activity, venue, F&B vendors and others
• Be updated with local market trend and do suggest brand or community partners that relevant to make stronger brand positioning in the market

Preferred Qualifications

• Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred
• Passion for all things Public Relations, KOL management, Event management or marketing functions related
• Passion for fashion
• Following and updating yourself to the current social media and influencer trends globally and in Indonesia
• An agile, multitasker, open-to-learn mindset
• Open and communicative personality
• Reachable during working hours

Benefits

• Hybrid work set-up with once/twice office visits weekly
• Remote work according to HQ operating hours
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements