Performance Marketing Intern

Summary

Join GOAT Group as a Performance Marketing Intern and support the growth of our user base through various marketing channels. You will play a key role in executing data-driven marketing campaigns, analyzing campaign performance, and optimizing results across Google Ads, Meta, Snapchat, and TikTok. This temporary, part-time position (up to 20 hours/week) offers the opportunity to work with a creative team, develop reporting dashboards, and stay informed on industry best practices. The ideal candidate is detail-oriented, data-driven, and organized, with experience in or a strong willingness to learn the specified ad platforms. This role involves collaborating with internal teams to align ad launches with product drops and promotions.

Requirements

• Currently pursuing a BA/BS degree in marketing, business, economics, or a related field, or equivalent hands-on experience
• Experience with (or strong willingness to learn) platforms inclusive of Google Ads (Shopping, UAC, YouTube), Meta, Snapchat, TikTok
• Proficiency in Excel or Google Sheets, with the ability to organize and analyze data
• Highly organized with strong attention to detail
• Comfortable working cross-functionally in a fast-paced environment

Responsibilities

• Support execution and optimization of Google Ads, Meta, Snapchat, and TikTok campaigns across GOAT and Flight Club
• Partner with the Performance Marketing to analyze campaign performance and surface insights on key metrics (e.g., ROAS, CAC, CTR, CVR)
• Monitor active campaigns and help with real-time performance optimizations
• Work with the creative team to support asset development for YouTube, incorporating performance feedback into iteration cycles
• Help prepare weekly reporting dashboards and summarize campaign results across Google & Social (Meta, Snapchat, TikTok) platforms
• Stay informed on platform updates, beta features, and industry best practices to help inform testing and strategy
• Coordinate with internal teams to align ad launches with product drops, promotions, and seasonal initiatives

Preferred Qualifications

• Ads platform certifications preferred, but not required
• Interest in e-commerce, sneakers, or fashion is a plus

Benefits

• 401K
• Paid time off
• Dental
• Medical
• Vision
• Disability
• Life insurance options