Performance Marketing Intern

Summary

Join GOAT Group as a Performance Marketing Intern and support the growth of its user base through various marketing channels. You will execute data-driven marketing campaigns, analyze campaign performance, and optimize campaigns across Google Ads, Meta, Snapchat, and TikTok. Responsibilities include collaborating with the creative team, preparing weekly reporting dashboards, and staying informed on platform updates. The ideal candidate is detail-oriented, data-driven, and organized, with experience in Google, Meta, Snap, and/or TikTok ad campaigns preferred. This role offers a chance to contribute to a fast-paced environment within a leading e-commerce company. The position offers benefits including 401K, paid time off, dental, medical, vision, disability, and life insurance options.

Requirements

• Currently pursuing a BA/BS degree in marketing, business, economics, or a related field, or equivalent hands-on experience
• Experience with (or strong willingness to learn) platforms inclusive of Google Ads (Shopping, UAC, YouTube), Meta, Snapchat, TikTok
• Proficiency in Excel or Google Sheets, with the ability to organize and analyze data
• Highly organized with strong attention to detail
• Comfortable working cross-functionally in a fast-paced environment

Responsibilities

• Support execution and optimization of Google Ads, Meta, Snapchat, and TikTok campaigns across GOAT and Flight Club
• Partner with the Performance Marketing to analyze campaign performance and surface insights on key metrics (e.g., ROAS, CAC, CTR, CVR)
• Monitor active campaigns and help with real-time performance optimizations
• Work with the creative team to support asset development for YouTube, incorporating performance feedback into iteration cycles
• Help prepare weekly reporting dashboards and summarize campaign results across Google & Social (Meta, Snapchat, TikTok) platforms
• Stay informed on platform updates, beta features, and industry best practices to help inform testing and strategy
• Coordinate with internal teams to align ad launches with product drops, promotions, and seasonal initiatives

Preferred Qualifications

• Ads platform certifications preferred, but not required
• Interest in e-commerce, sneakers, or fashion is a plus

Benefits

• 401K
• Paid time off
• Dental
• Medical
• Vision
• Disability
• Life insurance options