Marketing Leader

Summary

Join Enavate, a leading Microsoft partner in the SMB space, as their visionary Marketing Leader. In this role, you will develop and execute a comprehensive marketing strategy, lead a team of marketing professionals, conduct market research, and design targeted marketing campaigns. You will also be responsible for elevating Enavate's brand presence and collaborating with various teams and partners. This leadership position requires 7+ years of experience in marketing, a proven track record of success, and exceptional leadership and analytical skills. Enavate offers a supportive and rewarding environment with competitive benefits, including health insurance, flexible work arrangements, professional development opportunities, and generous time off.

Requirements

• 7+ years of experience in marketing leadership roles, preferably within the SaaS or technology sectors, with a strong focus on B2B marketing
• Proven track record of developing and executing successful marketing strategies that drive lead generation and revenue growth
• Exceptional leadership skills, with the ability to inspire and motivate a high-performing marketing team
• Strong analytical skills and experience using data to inform decision-making and optimize marketing efforts
• Excellent communication and interpersonal skills, capable of building relationships with internal and external stakeholders
• Familiarity with marketing automation tools, CRM systems, and analytics platforms to measure and report on campaign effectiveness

Responsibilities

• Develop and execute a comprehensive marketing strategy that drives lead generation, brand awareness, and customer engagement in the SMB space
• Align marketing initiatives with Enavate’s business objectives, ensuring a strong partnership with Microsoft and other key stakeholders
• Lead, mentor, and inspire a diverse team of marketing professionals, fostering a culture of collaboration, innovation, and accountability
• Set clear goals and performance metrics for the marketing team, tracking progress and providing guidance to achieve outstanding results
• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape within the SaaS and Microsoft Partner sectors
• Develop and refine Enavate’s unique value proposition and messaging to effectively differentiate our offerings in the marketplace
• Design and implement targeted marketing campaigns across various channels (digital, events, content marketing) to drive qualified leads and nurture prospects through the sales funnel
• Monitor and analyze campaign performance, leveraging data-driven insights to optimize strategies and improve ROI
• Elevate Enavate’s brand presence in the SMB market by crafting compelling narratives and positioning that resonate with our target audience
• Ensure consistent messaging and branding across all marketing materials and channels
• Work closely with sales, product, and customer success teams to ensure alignment and collaboration on marketing efforts and initiatives
• Build strong relationships with Microsoft and other strategic partners to leverage joint marketing opportunities and maximize impact

Benefits

• We offer competitive health insurance, wellness programs, and mental health resources to support your well-being, both physically and mentally
• We believe in work-life balance, which is why we offer flexible working hours and, where applicable, remote work options to help you manage both your professional responsibilities and personal needs
• Your growth matters to us! We provide access to a range of training programs, workshops, and reimbursement for certifications and courses, helping you continuously expand your skills and advance your career
• Take the time you need to recharge with unlimited paid time off (PTO), which covers vacation, sick leave, holidays, and personal days. We support you in maintaining a healthy work-life balance, so you can perform at your best
• We appreciate and celebrate the hard work and achievements of our team. Our employee recognition programs are designed to acknowledge your contributions and ensure you feel valued at every step of your journey with us