Marketing Operations Leader

Summary

Join Glia as a Marketing Operations leader and partner with the CMO to modernize and manage pipeline generation. You will leverage MarTech systems and funnel optimization, using data and analytics to provide insights that drive the Revenue Marketing function. Reporting to the VP of Revenue Operations, you will collaborate closely with the Revenue Operations team and the GTM leadership team. Responsibilities include driving marketing strategy, providing strategic recommendations, managing the marketing technology stack, transforming funnel management, monitoring marketing signals, collaborating cross-functionally, designing process improvements, and managing a team focused on campaign delivery and data reporting. The ideal candidate possesses 7+ years of B2B SaaS marketing operations experience, proven MarTech stack management skills, strong analytical abilities, and excellent communication skills.

Requirements

• 7+ years of marketing operations experience in B2B SaaS
• Proven experience managing MarTech stacks (e.g. Salesforce, Marketo, SalesLoft)
• Strong analytical skills with expertise in funnel metrics, ROI analysis, and performance reporting
• Experience working cross-functionally across the GTM organization
• Deep understanding of marketing automation and campaign management
• Strategic mindset with ability to translate data into actionable insights
• Excellence in project management and process optimization
• Bachelor's degree, MBA preferred
• Strong communication and stakeholder management skills

Responsibilities

• Drive marketing strategy that supports short and long-term pipeline generation
• Provide strategic recommendations to executive leadership based on data-driven insights, such as budget allocation and investment strategies for demand generation initiatives
• Manage and optimize the marketing technology stack and reporting tools to achieve strategic objectives
• Transform funnel management capabilities to enable review of leading performance indicators
• Monitor and analyze marketing signals such as campaign performance, lead volume, and funnel conversion rates to inform marketing strategy
• Operate cross-functionally with the broader Revenue Operations org and GTM leadership team
• Design and implement process improvements through automation and resource optimization
• Manage a team focused on delivering campaigns into market, managing BDR operational architecture, and maintaining and reporting on top of funnel data