Marketing Manager

Summary

Join our growing B2B Marketing team as a Marketing Manager specializing in Higher Education! This remote position requires experience in higher education marketing, ideally within a university or college setting. You will be responsible for creating engaging content, overseeing partnerships, and driving student enrollment for our medical and coding bootcamps. Success in this role demands strong communication, creativity, and the ability to thrive in a fast-paced environment. We offer a comprehensive benefits package, including medical, dental, vision, a 401k, generous PTO, and a remote work environment.

Requirements

• Possess strong communication, writing and editing skills
• Have the talent to thrive in a fast-paced environment and easily adapt to change
• Demonstrate a proven ability to build and maintain positive relationships
• Be highly creative with experience in identifying target audiences and devising content to engage, inform and motivate
• Have solid knowledge of business marketing strategies and communication
• Be an inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team
• Hold a Bachelor's degree, or equivalent experience
• Have experience in B2B2C marketing strategies
• Have a minimum of 3 years' experience in the higher education space
• Have a minimum of 3 years’ experience in marketing
• Understand what influences the changes in curriculum, what attracts students, and what drives enrollment

Responsibilities

• Ideate and develop thought leadership content (webinars, eBooks, case studies, etc.) to illustrate our expertise in the market
• Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market with new and existing products
• Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps
• Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner
• Understand the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups
• Conduct client and student surveys to gain a better understanding of our offerings and how we can drive growth
• Work closely with the B2B and B2C sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships
• Regularly present industry updates in the higher education space to that the team is up to date on changes and trends

Preferred Qualifications

Possess knowledge of the revenue cycle or healthcare field

Benefits

• Compensation commensurate with experience
• Comprehensive benefits package including medical, dental and vision insurance
• Health Savings Account
• Generous PTO and Holiday Pay
• 401(k) retirement plan
• Remote work-from-home