Field Marketing Manager Senior Manager

Summary

Join Veeva Systems, a leading life sciences industry cloud company, as a Field Marketing Manager. In this role, you will develop and execute field marketing plans, manage virtual and in-person events, and build integrated marketing campaigns. You will collaborate with various internal teams and leverage multiple channels to engage customers and prospects. Responsibilities include reporting on marketing program performance and contributing to the annual Veeva Summit. This position offers a high-growth environment and the opportunity to make a significant impact. The ideal candidate is results-driven, resourceful, and excels in teamwork. Veeva supports a flexible work environment, allowing you to work from home or in the office.

Requirements

• 4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
• Self-directed and able to manage multiple stakeholders, priorities, and projects
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Proficient in delivering content via social media tools such as LinkedIn
• Growth-minded and a team player

Responsibilities

• Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
• Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
• Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc
• Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
• Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
• Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting
• Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making

Preferred Qualifications

• Experience developing and executing account-based marketing programs
• Experience with customer retention, cross-selling, and upselling campaigns
• Experience using Marketo
• Life sciences industry experiences a plus, but not essential

Benefits

• Huge opportunity for career progression
• Incredible support from the wider team and a best-in-class tech stack to help you be successful in your role
• Work anywhere policy – Yes, you can utilize our office spaces or work remotely when you need to