Marketing Manager

Summary

Join Aleph, a rapidly growing FP&A software company, as its second marketing hire. You will play a crucial role in expanding our marketing efforts to keep pace with our exponential growth. This remote position, open to candidates across the Americas, requires a well-rounded technical marketer with experience in campaign management, demand generation, conversion optimization, and full-funnel reporting. You'll be responsible for overseeing digital marketing campaigns, creating high-quality content, orchestrating events, and crafting targeted email campaigns. Aleph offers a dynamic work environment and the opportunity to contribute significantly to a successful startup.

Requirements

• 2+ years of experience in digital marketing, lead generation, and campaign optimization, preferably within B2B SaaS
• Startup experience
• Solid understanding of SEO, SEM, and social advertising, ideally with direct experience managing campaigns
• Strong copywriting skills and a good eye for design and UX
• Basic graphic design skills using tools like Figma, Adobe Creative Suite and Canva
• You’re skilled in the following tools/platforms: Webflow, Hubspot (or other marketing automation tools), Google Analytics, Google Tag Manager

Responsibilities

• Oversee and optimize digital marketing campaigns such as SEM, paid social, sponsorships, content syndication, and more
• Create high quality content and copy to assist specific campaigns, such as writing linkedin posts, assisting with blog post copy, and drafting outlines for subject matter experts to expand upon
• Orchestrate events such as webinars, executive dinners, and conferences, leading and project-managing efforts across functions to maximize ROI and ensure seamless execution
• Help craft and execute a demand generation plan that’s aligned with company goals, target personas, and sales objectives
• Constantly be on the lookout for new channels and creative tactics that can inject Aleph into the minds and conversations of FP&A communities
• Collaborate with other GTM stakeholders to create high-impact assets (guides, templates, videos) that can be integrated into sales outreach and digital campaigns to improve click and conversion rates
• Build targeting landing pages, run a/b tests, and deploy CRO strategies aimed at optimizing our website’s performance and TOFU leads
• Monitor and report on marketing funnel performance from top to bottom, building dashboards that other GTM teams would drool over
• Leverage data to identify trends, segments, opportunities, and areas for improvement across the GTM team
• Craft targeted email campaigns to engage different segments of the CRM that convert warm leads into demo-ready opportunities

Preferred Qualifications

Technical background (strong knowledge of HTML, CSS + basic JavaScript)