Marketing Manager

Summary

Join Alliance Animal Health as their Marketing Manager and become an integral part of their growing organization. Reporting to the Senior Marketing Manager, you will contribute to increased client engagement and practice growth, while enhancing the AAH brand. This role demands inquisitiveness, adaptability, emotional intelligence, and a results-oriented approach. You will collaborate with various stakeholders, develop and execute marketing campaigns across multiple channels, and leverage data-driven insights to optimize strategies. Success requires agility, strong time management, attention to detail, and a strategic mindset. This position is crucial for driving customer acquisition and retention across the company's veterinary practices.

Requirements

• 4+ years’ experience in related field (Marketing, Communications)
• Attend corporate collaborative sessions and visit practices as required (Up to 25% travel expected)

Responsibilities

• Under the direction of the Director of Regional Marketing, communicate with Regional Managers to adapt to the dynamic and fast paced changes within the veterinary industry related to marketing efforts
• Aid in the development of growth strategies for our practices
• Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance
• Assist in the development and execution of email, website launches, SMS campaigns and other marketing campaigns
• Partner as-needed with our practices to create lasting and high impact relationships
• Leverage marketing analytics to inform strategies and drive optimizations
• Assist in the implementation of messaging, frequency and channel tests to apply learnings at scale
• Manage projects, budgets, timelines, resources and provide executive status reports
• Partnering with practices for website redesigns to gather content and launch
• Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing technology solutions
• Lead technical and strategic input on projects to achieve the best result
• Effectively communicate project status and challenges
• Resolve questions and issues for team and stakeholders
• Other business needs and duties as assigned

Preferred Qualifications

Experience in the veterinary industry preferred