Caribou is hiring a
Marketing Manager in Canada

Summary

Caribou is a company addressing the caregiver crisis in the home care industry by helping organizations create staff rewards programs to motivate, attract, and retain caregivers. The Marketing Manager, Product Adoption will own the positioning and adoption of Caribou's products, focusing on engaging caregivers and agencies through communications and product feature adoption. They will collaborate with various teams to translate features into compelling value propositions.

Requirements

• Proven experience (3+ years) focused on driving engagement with users via email and SMS, preferably in the SaaS or Ecommerce space
• Ability to conduct A/B testing on email and SMS to drive product adoption
• Strong analytical skills and ability to interpret data to drive decision making and measure success of initiatives
• Ability to connect the dots between customers’ needs, market trends, and product offerings to craft compelling messages
• An MVP mindset: keeping the end vision in mind while being able to break big projects down into multiple small steps which can be executed more quickly, validated, and iterated on
• Excellent communication and collaboration skills, with the ability to articulate complex design concepts and persuasive messaging tailored to stakeholders at all levels

Responsibilities

• Develop a deep understanding of target audience and personas (agencies, coordinators and caregivers) pain points, motivations, and needs
• Own product performance metrics related to caregiver engagement with the app, agency feature adoption, and general satisfaction with the product
• Write all product-related communications including release notes and engagement campaigns targeting caregivers
• Leverage A/B testing to solidify messaging journey to onboard and retain caregivers on the platform, utilizing mainly email and SMS
• Analyze quantitative and qualitative feedback to identify trends, insights, and opportunities for improvement and optimization, and implement changes
• Collaborate with product management, sales, and customer success to translate product features and benefits into compelling value propositions for each of the personas: agencies, coordinators, and caregivers
• Facilitate knowledge sharing by training CS team on how to present each feature to agencies to drive higher pilot participation and ultimately adoption
• Stay up-to-date on industry trends, competitor offerings, and best practices in behavioural science

Preferred Qualifications

Passion for solving challenges of caregivers, experience with the home care industry is a big plus

Benefits

• Competitive cash and equity compensation, this position will be comprised of base and commission
• Generous PTO policy including 15 mandatory vacation days (and up to 20 vacation days)
• Enjoy Summer half-day Fridays, your birthday off, holiday shutdown and extra long Family Day weekend
• Great team culture - we care deeply about the work and each other
• Top of market maternal and paternal leave
• Excellent healthcare benefits including a $3,000 health spending account
• Personal development budget; we support our team members' growth
• Opportunity for rapid growth and career development; the Herd is growing!