SmithRx is hiring a
Email Marketing Manager

Summary

SmithRx is looking for a dynamic and resourceful email marketer to manage prospect and customer email communication. The marketing team is small but mighty, focusing on data-driven growth strategies. The Email Marketer will work cross-functionally with various teams to develop and execute email programs, aiming to improve key business KPIs such as pipeline creation, win rate, and customer retention.

Requirements

• 3-5 years experience developing email marketing programs
• Bachelor’s degree in Marketing, Business, or other related field
• Great attention to detail
• Experience with Marketo or Hubspot and Salesforce
• Experience with dynamic content
• Knowledge of HTML/CSS for email
• Strong project management and eagerness to learn new skills

Responsibilities

• Responsible for email performance against key top-line business KPIs including pipeline creation, win rate, and customer retention
• Create responsive live-text and image-based emails using WYSIWYG, HTML, and CSS email oriented best practices
• Apply email best practices and rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively
• Partner with fellow marketers to develop campaign assets that align with the company's brand guidelines
• Build emails and segments primarily in Pardot, manage approvals and previews, then hit send on campaigns
• Continuously analyze, scrutinize, and test hypotheses to drive results including target segmentation and A/B creative testing
• Own email QA from design rendering to email functionality

Preferred Qualifications

• Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences
• Enjoy problem solving and testing first-of-kind initiatives
• Experience with multi-variate testing

Benefits

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities