Marketing Manager

Summary

Join Doowii, a data platform for educators, as a Marketing Manager to shape how schools and educators utilize its data analytics solutions. You will develop and execute multi-channel marketing campaigns, collaborate on content creation, manage Doowii's presence at EdTech events, support go-to-market efforts with partners, and analyze campaign performance. This role demands strong storytelling, writing, and content creation skills, along with experience in B2B marketing, ideally within EdTech, SaaS, or data/analytics. The position offers competitive compensation, equity grants, open PTO, comprehensive benefits, and a remote-work option. Doowii is mission-driven and provides opportunities for professional development.

Requirements

• 3–5 years of experience in B2B marketing, ideally in EdTech, SaaS, or data/analytics
• Strong storytelling, writing, and content creation skills
• Experience managing integrated marketing campaigns with measurable results
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Creative mindset with analytical rigor—comfortable with both strategy and hands-on execution
• Excellent project management and communication skills
• Passion for education and making a difference through data

Responsibilities

• Campaign Development : Build and execute multi-channel marketing campaigns (email, social, content, paid, SEO) to drive customer acquisition and retention
• Content Strategy : Collaborate with internal teams to create and distribute high-value content such as blog posts, white papers, case studies, newsletters, and webinars that reflect the voice of the educator
• Event Marketing : Plan and manage Doowii’s presence at EdTech conferences, trade shows, and regional events—including logistics, collateral, and lead capture strategies
• Partnership Enablement : Support go-to-market efforts with EdTech partners, including co-marketing campaigns, joint webinars, and sales enablement assets
• Analytics & Optimization : Define KPIs and track campaign performance. Use insights to improve ROI and optimize marketing spend
• Product Marketing : Help craft messaging for new features and launches. Translate technical concepts into benefits-focused messaging that resonates with K-12 and higher ed audiences
• CRM & Lead Nurturing : Manage lead funnels using Attio or similar tools. Design nurture flows and email campaigns that convert interest into action

Benefits

• Competitive compensation
• New-hire equity grant
• Open PTO policy & company holidays
• Medical, dental, and vision benefits for you and your family
• A mission-driven culture and community
• Goal-setting, regular performance reviews, career-focused conversations, and internal trainings
• Remote-work eligible