Marketing Manager

Summary

Join a growing fractional CFO firm specializing in ecommerce and CPG companies as their hands-on Marketing Manager. You will own the entire lead generation engine, ensuring high-quality prospects consistently flow into the pipeline. Responsibilities include developing and executing multi-channel marketing campaigns, creating compelling content, managing contractors, and utilizing AI tools. The ideal candidate has 3-5 years of B2B marketing experience, a proven track record of generating leads for high-ticket services, strong writing skills, and experience with marketing automation platforms. This remote-friendly role offers flexible hours, 20 days of PTO, company-wide shutdowns, and the opportunity to build something from the ground up. The firm values autonomy and support, and your work will directly drive revenue.

Requirements

• 3-5 years of B2B marketing experience (financial services or professional services is a plus)
• Proven track record of generating leads for high-ticket services ($5-20k+ contracts, $100-500k LTV)
• Strong writing skills - you can write emails that get responses and content that builds trust
• Experience with marketing automation platforms (HubSpot, Go High Level, etc.)
• Fluent with AI tools for content creation and optimization
• Data-driven mindset - you make decisions based on metrics, not hunches
• Experience managing contractors and external partners

Responsibilities

• Lead Generation (Your North Star)
• Full ownership of lead quantity and quality metrics
• Develop and execute strategies to consistently hit monthly lead targets
• Track and optimize conversion rates from lead to discovery call
• Build predictable, scalable lead generation systems
• Campaign Development & Execution
• Create and execute multi-channel marketing campaigns targeting ecommerce and CPG founders/CEOs
• Write compelling cold email sequences that convert
• Develop scripts and content using AI tools
• Plan and manage our annual marketing calendar
• Test new channels and tactics to stay ahead of the curve
• Content & Digital Presence
• Own our website strategy and work with contractors on implementation
• Create and optimize landing pages for campaigns
• Develop case studies and thought leadership content
• Write blog posts, LinkedIn content, and email newsletters
• Ensure our messaging resonates with ecommerce/CPG executives
• Team & Contractor Management
• Manage relationships with design, web development, and other marketing contractors
• Coordinate with our cold email technical contractor
• Work closely with our paid media agency to ensure aligned messaging
• Brief and manage freelance writers as needed
• Strategic Thinking
• Research and implement industry best practices
• Identify new opportunities in the fractional CFO and ecommerce/CPG space
• Develop ideal customer profiles and buyer personas
• Create positioning that differentiates us from other financial service providers
• Track competitor movements and market trends

Preferred Qualifications

Understanding of the ecommerce/CPG landscape is a huge plus

Benefits

• Direct impact on company growth - your work directly drives revenue
• Work with exciting ecommerce and CPG brands
• Learn the ins and outs of financial strategy for growing companies
• Collaborative team that values both autonomy and support
• Remote-friendly with flexible hours
• Opportunity to build something from the ground up
• 20 days of PTO and all National Holidays
• Company-wide shut off during the week between Christmas and New Year's