Marketing Manager

Summary

Join FMG as a Marketing Manager and leverage your creativity and data-driven strategies to amplify Feed.fm, our flagship B2B music solution. This role focuses on fueling the sales funnel through compelling content creation, conversion optimization, and impactful campaign execution. You will be responsible for strategic marketing planning, content creation and optimization, social media management, market research, SEO and analytics, cross-functional collaboration, and brand stewardship. The ideal candidate possesses a strong B2B marketing background, proven success in SaaS or technology companies, and proficiency in analytics tools. This position offers a competitive salary, equity, flexible PTO, remote work options, and comprehensive benefits.

Requirements

• 3-5 years of proven experience in B2B marketing, particularly in creating sales-focused campaigns for SaaS or technology companies
• Experience creating compelling content for the B2B and product-led growth SaaS space
• Proficiency with analytics tools like Google Analytics and HubSpot to measure and optimize performance
• Excellent research skills with the ability to analyze market data and apply insights to strategies
• Strategic mindset and leadership qualities that inspire collaboration, creativity, and experimentation
• A creative thinker and problem solver with a strong track record of impactful marketing campaigns
• Familiarity with the latest marketing trends and tools, with a passion for continuous learning and improvement
• Self-motivated and autonomous with strong organizational skills and the ability to manage multiple projects effectively

Responsibilities

• Create, execute, and analyze B2B marketing plans ensuring all campaigns align with FMG’s business objectives and brand voice
• Write, edit, and optimize compelling content for sales sequences, decks, social media, ad copy, landing pages, blogs, and lead nurture campaigns. Collaborate across teams to ensure messaging consistency
• Manage FMG’s organic social media presence, with a focus on driving engagement with target audiences on LinkedIn
• Conduct competitive analyses and customer research to inform marketing strategies and messaging frameworks. Stay attuned to industry trends in music tech and music licensing
• Leverage SEO best practices to drive organic traffic. Use tools like Google Analytics to track campaign performance, identify trends, and refine strategies for maximum ROI
• Partner with design, product, sales, and customer success teams to align marketing initiatives with broader business goals
• Be a steward of FMG’s brand, ensuring our voice resonates with current and potential partners across all channels

Benefits

• Competitive salary + equity
• Flexible PTO
• Work remotely
• Comprehensive health, dental, vision and disability insurance along with a 401k matching plan