G-P is hiring a
Marketing Manager

Summary

Join our team and be part of a mission to break down barriers to global business, enabling opportunities for everyone, everywhere. As a Paid Social Media Strategist, you'll define and own the paid media social strategy globally, partner with stakeholders, oversee campaign execution, and more.

Requirements

• 6+ years’ demonstrable hands-on experience on Paid Social (Meta & LinkedIn essential)
• Experience in social-adjacent digital paid channels such as podcasts, OTT, etc. a bonus
• Experience in the following tools: Business Manager, Looker/Google Data Studio, Airtable, Emplifi, HubSpot, Salesforce, 6sense
• Proven experience owning budgets exceeding $1m/yr
• A strong commercial acumen and results driven approach
• Strong analytical, strategic and mathematical skills, along with meticulous attention to detail
• A motivated self-starter who is ambitious & curious, with a desire to test new ideas
• Strong interpersonal skills with an ability to work with a variety of styles and personalities
• Great communication skills and good at expressing reasoning and recommendations both verbally and written
• Thrives in a fast-paced environment with a proven track record of being able to multitask

Responsibilities

• Define and own the paid media social strategy globally
• Partner with paid social stakeholders in establishing a best-in-class approach to paid social : Growth Marketing, Field/ABM Marketing, Comms Messaging Social
• Oversee the execution of campaigns, including content creation, creative production oversight, in platform campaign management, and lead flow
• Transition the company’s paid social campaign management from an agency to in house
• Accountable for key paid media performance metrics
• Apply a data-driven approach and continuously explore opportunities to automate, activate & optimize efficiency/ROAS across paid media channels
• Promote a culture of development and learning
• Build and develop strong relationships with platform partners (Such as LinkedIn & Meta) and develop joint roadmaps to hit targets
• Ensure platform hygiene is of a gold standard
• Ensure content is localized per region as needed (APAC & EMEA)
• Challenge the assumptions about what good looks like and use data to prove it
• Improve audience targeting and performance
• Consistently identify and test innovative opportunities
• Regularly present performance data/strategy/opportunities to senior stakeholders

Benefits

• Annual gross base salary for this position is $125,000 with an annual bonus opportunity
• Generous paid parental leave
• Flexible time off
• Flexible spending accounts
• Medical Insurance
• Dental insurance
• Vision insurance
• Sabbatical after 5 years of service and more