Marketing Manager

Summary

Join Idera as a highly skilled Marketing Director to lead and develop the marketing team. You will be responsible for creating and executing comprehensive marketing strategies, driving demand, and enhancing brand positioning. This role demands extensive marketing experience, strong leadership skills, and a deep understanding of marketing funnels and analytics. You will collaborate with various teams, manage budgets, and develop key performance metrics. The ideal candidate will have a proven track record in a senior marketing role with a technical product and experience in various marketing areas, including digital marketing, content marketing, events, and product marketing. Success in this position requires strong analytical skills and the ability to translate data into actionable strategies.

Requirements

• Successful track record in senior marketing role with a technical product
• Excellent leadership, communication, and decision-making skills
• Experience in digital marketing, content marketing, events, and product marketing
• Proven ability to plan and manage budgets
• In depth experience pulling, manipulating, and analyzing quantitative and qualitative data to build a comprehensive strategy
• Experience creating tracking tools and KPIs to monitor success
• Experience shortening lead times and sales cycles

Responsibilities

• Collaborate with business and technical teams to uncover insights for developing marketing and branding strategies to increase demand, and grow the brand’s presence in the market
• Oversee and grow the marketing department
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Develop key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable strategies and initiatives for marketing team
• Lead development of marketing strategy through deep qualitative and quantitative research
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Stay up to date on the product, market, competitors, and other noteworthy trends

Preferred Qualifications

• Experience with Salesforce
• Experience with campaign, content management, and other marketing software
• Experience in B2B software
• Desire to grow professionally through ongoing education