Marketing Manager

Summary

Join iHerb's European marketing team as a remote, UK-based Marketing Manager. This key role champions and grows European markets, leveraging strong existing growth to further expand iHerb's presence. You will be responsible for all aspects of marketing, building and executing growth strategies, and collaborating cross-functionally. The ideal candidate is a data-driven, entrepreneurial individual with experience in paid media and a proven track record of driving retail growth in multiple European markets. You will work closely with the Director of European Markets to develop and implement marketing plans, manage budgets, and build relationships with external agencies and partners. This is a hands-on role requiring strong analytical skills and a passion for performance marketing.

Requirements

• Demonstrate a genuine passion for digital marketing with proven ability in driving retail growth for a pure play business
• Be up to date with industry and channel trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes
• Have experience of working across the UK and at least 1-2 other European markets in a growth marketing/paid media role
• Possess strong relationship building skills to ensure strong collaboration with cross functional team members (global channel leads at HQ in the US) internally as well as externally with execution teams
• Successfully shown growth results in an online retailer covering multiple markets
• Understand how to plan and execute paid media strategies to drive profitable retail revenue and new customer outcomes and have experience managing a £5m plus annual marketing budget
• Have hands-on execution experience
• Minimum 2-4 years of relevant e-commerce experience

Responsibilities

• Provide local European insight to shape and build on the current regional and local market marketing strategy and execution plan
• Understand local customer behaviour, provide a clear view of what resonates with customers in our key UK & European markets, designing appropriate communication journeys to drive brand awareness and engagement
• Build a full funnel strategy to target and acquire new customers in our key target European markets - priorities being UK, Germany, France, Switzerland, Poland, Spain & Netherlands
• Enhance existing marketing strategy and test different channels to design optimal media mix
• Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
• Work with external agencies to manage local marketing execution
• Analyse channel reports from the key markets, translate findings into insights and actionable growth tactics. Report daily, weekly results and progress against spend and sales plan
• Reflect key promotional events in local marketing activity. Help to shape relevant local promotions for the channels we work with
• Bring a ‘test and learn’ mindset to try new channels and activities in markets to drive overall brand awareness and customer growth - a full funnel approach which is ultimately measurable
• Iterate creative to drive performance across channels such as Meta and Tiktok, working closely with internal and external partners to localise and drive performance
• Work closely with Director Europe to plan and test new marketing channel spend which will drive new customer and profitable sales growth i.e. Working with Affiliates & Influencer activity, TikTok & CRM team to drive LTV
• Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology
• Identify potential partnership opportunities to drive customer and sales growth in Europe; for example: marketing partnerships across payment, financial services, affiliates, influencers and other platforms
• Management of partner relationships on a day-to-day basis

Benefits

• Programs designed to help our employees and their families stay healthy, live well, and plan for their financial future
• Options and upgrades with flexibility, protection, and security in mind