Marketing Manager

Summary

Join iHerb's European marketing team as a Marketing Manager, a fully remote position based in the Netherlands. You will be responsible for building brand voice and engagement across key European markets (UK, Germany, France, Poland, and Spain) through social media and the company website. This role requires a creative individual with strong social media experience and a proven ability to build brand engagement. You will develop and execute social media strategies, create engaging content, analyze performance, and collaborate with internal and external partners. The ideal candidate possesses excellent writing skills, experience working with influencers, and a deep understanding of social media metrics. This position offers the opportunity to contribute significantly to iHerb's growth in Europe.

Requirements

• Demonstrate a genuine passion for brand building and social media with proven ability in building brand engagement
• Super experienced in using Instagram, Tiktok and on top of trends - comfortable creating content on both channels
• Track record of working with talent, influencers and content creators
• Excellent writing skills and ability to steer content ideas that work well on web and social channels
• Hands on experience of building creator programmes and Tiktok Content, followers and advertising success
• Experience of working across at least 1-2 European markets in a social and marketing role, ideally with experience of the UK market and other western or Eastern markets
• Minimum 4-5 years of e-commerce and social media experience in a consumer brand. Health & beauty industry would be advantageous (or at minimum a strong interest in Vitamins & Wellness)
• Proven track record of developing and executing successful marketing campaigns and activations
• Experience working across other digital retail areas i.e. site promotions and content creation
• Great project management skills
• Confident and clear in your communication style with ability to convince others of your ideas and to engage audiences internally and externally
• Fluency in English and at least one other European language
• Understanding of social media metrics and ability to interpret data for strategic decisions and measuring against agreed KPIS - both reach, brand and commercially focused
• Degree required
• Must have the right to work in Netherlands and be a tax payer in Netherlands

Responsibilities

• Understand local customer behavior to provide a clear view of what resonates with customers in our key UK European markets, identifying target customer communities and creators and identifying key messaging which will resonate
• Create and execute a comprehensive social media strategy for TikTok and Instagram across the UK, Germany, France, Poland, and Spain with a view to rolling out to a wider set of markets
• Build and manage a strong follower base through organic and paid strategies on TikTok
• Design, produce, and curate engaging content that resonates with diverse European audiences
• Iterate creative to drive performance across channels such as Meta and Tiktok, working closely with internal and external partners to localise and drive performance
• Analyze channel reports from the key markets, translate findings into insights and actionable growth tactics. Report daily, weekly results and progress against spend and sales
• Enhance overall brand awareness, improve retention rates, and acquire new customers across multiple regions with a focus on content and brand messaging
• Reflect key promotional events in local marketing activity. Help to shape relevant local promotions for the channels we work with
• Oversee creative and new campaign launches, including marketing & promotions
• Work with external agencies to manage local marketing execution
• Develop and execute marketing strategies across influencers, social media, affiliates, OOH, and other channels where needed
• Support and form new partnerships to optimize current marketing activity and programmes

Benefits

• At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future
• Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind
• For the comprehensive benefits list, visit www.iHerbBenefits.com
• For our international team members, you may be eligible for benefits depending on the country where you are employed
• The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for