Marketing Manager

Summary

Join Instacart as a Contract Marketing Manager and own the marketing strategy and execution for Caper Carts. Collaborate with various teams to ensure Caper Carts' success. Develop in-store campaign strategies to drive customer retention and loyalty. This remote-based contractor role reports to Caper’s lead Marketing Manager. Manage existing retailer marketing relationships and assist with new launches. Shape the future of Instacart with a cutting-edge product. This role offers the opportunity to work independently and collaboratively within a fast-paced environment.

Requirements

• Bachelor's Degree preferred
• 4+ years of experience with in-store/retailer marketing
• Experience executing marketing campaigns in store
• Excellent written and verbal communication skills; ability to interact at senior levels of the organization
• Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
• Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes
• Critical thinker with a growth mindset

Responsibilities

• Serve as the one main point of marketing contact for existing retailers with Caper Carts
• On ongoing store management and optimizing marketing workflows
• Partner with operations and customer success teams to execute ongoing marketing plans and measure success
• Own the marketing strategy for usage retention and churn mitigation at existing retailers
• Collaborate with Director and Senior Managers to develop and refine strategic approaches, ensuring alignment with overarching business objectives for ongoing campaigns and ad-hoc marketing needs
• Support Sr Marketing Manager on Go-to-market launches conducting store walks, creating marketing packages, and coordinating with vendors and teams to ensure seamless deployments
• Create expansion playbooks and work with the Operations team to ensure smooth execution of new initiatives and seamless integration across all retail locations
• Gather Data, Formulate Insights, and Articulate Strategic Opportunities to develop marketing strategies that drive customer retention and business growth
• Partner with cross-functional teams to foster strong relationships and ensure alignment on project objectives and deliverables

Preferred Qualifications

• Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
• Previous experience with fast paced, retailer environments
• Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments
• Basic photoshop skills preferred

Benefits

Remote-based contractor role