Marketing Manager

Summary

Join Employer.com's Canadian team as a Marketing Manager, leveraging your technical marketing expertise and leadership skills to develop and execute successful marketing programs. You will be responsible for strategic planning, campaign execution, content creation, sales collaboration, and team mentorship. The ideal candidate possesses deep understanding of open-source ecosystems and B2B marketing, along with strong communication and leadership skills. This role demands a results-oriented approach and the ability to translate complex technical information into compelling messaging for engineering and IT leadership audiences. You will manage a small team, fostering a collaborative and high-performing environment while maintaining individual responsibilities. Apply if you are a dynamic and results-oriented marketing professional with a passion for technology.

Requirements

• Deep understanding of open-source ecosystems, Linux, and infrastructure-related marketing. Ability to translate technical value into clear and compelling messaging
• Proven experience in B2B marketing, with a focus on lead generation and demand generation
• Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to diverse audiences
• Ability to lead and inspire a team, while also managing individual responsibilities
• Strong focus on delivering measurable results and achieving business objectives

Responsibilities

• Develop and implement comprehensive marketing plans that align with business objectives and support revenue goals
• Structure, launch, and optimize technical marketing campaigns, ensuring they are well-structured, meet deadlines, and deliver results
• Create compelling messaging and positioning for technical products and services, targeting engineering and IT leadership audiences
• Collaborate closely with sales to drive lead generation, demand generation, and support overall revenue goals
• Manage and mentor a small marketing team of 3, fostering a culture of collaboration and high performance
• Organize marketing workflows and processes to ensure efficiency and effectiveness