Marketing Manager

Summary

Join Kao Salon Division as a Marketing Manager and lead the implementation of annual marketing plans for Australia and New Zealand. This remote-based role, with occasional meetings at the Sydney office, offers a flexible work environment. You will be responsible for executing global NPDs and campaigns, managing brand image, collaborating with PR agencies, and developing customer trade events. The ideal candidate possesses strong marketing experience, leadership skills, and a passion for the haircare industry. Kao offers a comprehensive benefits package including a generous bonus structure, paid parental leave, education assistance, and wellbeing initiatives.

Requirements

• Be a self-motivated and driven individual that can work as part of a team and is goal orientated
• Have experience as a proven leader of successful marketing teams or agencies across brand, digital and communications
• Possess excellent presentation & communication skills and the ability to influence across the organization
• Have business acumen and financial agility
• Have strong software experience and use with MS Office (intermediate to advanced Excel) and a passion for marketing analytics
• Have a minimum of 5 years + experience

Responsibilities

• Lead the execution of global NPDs and Campaigns, as supplied by the Americas Regional Team. This includes sell-in to the internal team and external salon partners, plus design and implementation of launch plans and creation of launch and promotional materials (working with our regional Graphic Designer)
• Manage all aspects of brand image to both salons (B2B) and consumers (N2C), maintaining established global standards
• Work with our external PR Agency and Regional Comms Manager to seek out, activate and maximize all PR, Social Media, Sponsorship & Comms opportunities for the brands, in accordance with their individual brand strategies and to budget
• Support and/or lead the development of key customer trade events and programs that drive increased brand awareness and connection to our brands
• Analyze and develop a strong understanding of what drives customers and their business needs that lead to opportunities to increase sales. These may include: The salon retail environment and key drivers and learnings from other industries
• Price positioning of brands
• Salon and business owners/stylists needs and drivers
• Lead team in the total brand planning process from reporting performance, contributing to objectives and strategies, briefing agencies as required (Above The Line, Below The Line, Digital, PR), setting budgets and recommending the annual marketing plan to deliver sales growth, through to full execution of the plan
• Lead Local Country forecasting of NPD initiatives (AUS & NZ)

Preferred Qualifications

Have Hair/beauty/personal care/fashion category experience

Benefits

• Salary
• Generous bonus structure
• Paid parental leave
• Education assistance
• Discounted products through our staff shop
• Wellbeing initiatives
• 2 days per year volunteer leave
• Comprehensive induction
• Ongoing training and development and investment
• Flexible work environment