Marketing Manager

Summary

Join Keypath Education, a top Australian workplace, as their Marketing Manager and become the expert for university postgraduate programs. You will own the student experience, from initial awareness to enrollment and graduation. This role demands a product-obsessed, performance-driven marketer skilled in data-led decision-making and excellent execution. You will collaborate with cross-functional teams, ensuring all activities are aligned and student-focused. Your work will involve creating impactful campaigns, advisor scripts, recruitment events, and alumni stories to connect students with opportunities. Keypath offers various benefits, including flexible work arrangements, wellness programs, professional development opportunities, and a supportive environment.

Requirements

• Be a product-obsessed, performance-driven marketer who thrives on data-led decision-making, execution excellence and delivering real results
• Take pride in delivering quality work that moves the needle—on time and to brief
• Thrive in cross-functional teams and know how to bring people together to make things happen
• Question assumptions, dig into data, and always look for ways to do it better

Responsibilities

• Develop and execute marketing strategies to attract and enroll students in university postgraduate programs
• Own the full student experience, from first awareness to enrolment, and right through to graduation
• Collaborate with cross-functional teams (media, content, admissions, and student success) to ensure alignment and student-focused activities
• Create impactful marketing materials, including campaigns, advisor scripts, recruitment events, and alumni stories

Benefits

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more
• Company events and activities run in-office and remotely
• Fast-growing company with increasing career path opportunities