Marketing Manager

Summary

Join Lightcast as a Marketing Manager and leverage your expertise in developing and executing successful digital marketing campaigns. You will play a crucial role in shaping our brand, generating leads, expanding market reach, and ensuring the overall success of our marketing efforts. This mid-level position requires a proven track record in digital marketing, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. You will be responsible for strategic planning, campaign management, market research, brand management, budget oversight, and cross-functional collaboration. The ideal candidate will possess a data-driven mindset and excellent communication skills.

Requirements

• 3+ years of experience in marketing
• Experience with digital marketing, event strategy, execution, and project management
• Proficiency in digital marketing channels, including SEO, SEM, SOCIAL MEDIA, PAID ADs, and email marketing
• Excellent verbal and written communication skills to convey complex ideas and strategies to diverse stakeholders
• Data-driven mindset with the ability to analyze marketing metrics and derive actionable insights

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve company objectives
• Collaborate with cross-functional teams to align marketing efforts with overall business goals
• Lead the planning, execution, and optimization of multi-channel marketing campaigns
• Oversee the creation of compelling content and creative assets for campaigns
• Stay abreast of industry trends, competitor activities, and market dynamics
• Utilize data and analytics to identify opportunities and measure campaign effectiveness
• Ensure consistent brand messaging across all channels and touchpoints
• Work to enhance brand visibility and reputation in the market
• Develop and manage marketing budgets, ensuring efficient resource allocation
• Monitor and report on the ROI of marketing initiatives
• Collaborate with sales, product, and other teams to align marketing strategies with broader organizational objectives
• Communicate effectively with internal stakeholders to ensure a unified approach

Preferred Qualifications

Bachelor's degree in Marketing or related field