Marketing Manager

Summary

Join Lumata Health as a Marketing Manager and lead marketing initiatives for both patient and practice audiences. Develop and execute comprehensive marketing strategies, ensuring consistent branding and supporting cross-functional needs. You will play a critical role in driving patient engagement, building trust with practices, and elevating Lumata Health's brand presence. This full-time, exempt position offers a salary range of $80,000-$110,000 and a Monday-Friday schedule. In addition to a competitive salary, Lumata Health offers a comprehensive benefits package including health insurance, paid time off, and a flexible work environment. The ideal candidate will have a proven track record in marketing leadership, ideally in healthcare or technology, and possess strong strategic thinking, communication, and collaborative skills.

Requirements

• Proven track record in a marketing leadership role, ideally in healthcare, technology, or a related field
• Experience with B2B and B2C marketing strategies, including patient and practice marketing
• Strong strategic thinking and ability to translate business goals into actionable marketing plans
• Exceptional communication skills and attention to detail
• Proficiency in branding, digital marketing, and performance analytics
• Collaborative mindset and experience working with cross-functional teams
• Must have a home office that is secure and free of distractions (HIPAA-compliant workspace)
• Prolonged periods of standing, sitting at the desk and working on a computer
• Must be able to hear, speak, call and virtually meet

Responsibilities

• Develop and implement marketing strategies to reduce patient churn and confusion
• Partner with Enrollment team leadership to provide marketing strategy for re-engaging “cold” leads and addressing patient bounce
• Evaluate patient materials across the entire patient journey and redesign as needed
• Conduct and integrate patient testimonials across communication touchpoints
• Assess myVisionTrack (mVT) vision monitoring app marketing plan and provide strategic guidance, in collaboration with mVT Program Manager
• Audit patient journey and ensure consistent and compelling messaging across the entire patient journey
• Collaborate with the Customer Success Team to address patient questions escalated from practices, reinforcing trust and credibility
• Analyze patient engagement data and use insights to refine marketing efforts
• Develop a branding kit to ensure consistent materials are present in clinics before launch
• Work with Customer Success Team to audit clinic materials regularly and establish systems for easy access and restocking
• Partner with the Customer Success Team to increase awareness of Lumata Health within practices
• Create digital resources and campaigns to support practices in their communications with patients
• Launch a “surprise and delight” campaign with targeted branded gifts for key stakeholders
• Produce annual “year in review” materials to showcase Lumata’s value to practices
• Establish and maintain brand guidelines, including a style guide, presentation templates, and an icon/image library for use across the entire company
• Lead marketing efforts for recruiting, organizational development, conferences, and media presence
• Develop personas and boilerplate language to unify internal and external communications
• Manage social media and public relations strategies and execution
• Work cross-functionally with product, sales, and operations teams to align marketing initiatives with company goals
• Ability to summarize marketing progress and metrics to the leadership team and collaborate to solve key cross-functional issues

Benefits

• Medical insurance for full time employees
• 8 paid holidays
• Discretionary time off (DTO)
• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance
• Employee Wellness Program
• Work-from-home, remote environment