Marketing Manager

Summary

Join Mantra Health, an award-winning digital mental health provider, as their Marketing Manager. Lead and optimize demand generation and marketing efforts, leveraging your 3–5 years of experience in marketing, ideally within behavioral health or higher education. Develop and execute marketing initiatives, including webinars, email campaigns, and marketing assets. Analyze campaign performance and refine strategies to maximize engagement and impact. Collaborate cross-functionally and contribute to a mission-driven organization focused on improving student mental health. This role offers a unique opportunity to develop high-impact marketing campaigns and collaborate with thought leaders in higher education and mental health. Mantra Health offers a competitive salary and benefits package.

Requirements

• You have 3–5 years of experience in marketing, ideally within behavioral health, higher education, or a mission-driven B2B organization
• You’ve supported campaigns across the funnel and install base—from email and social to webinars and content
• You’re skilled at driving awareness and engagement through well-executed campaigns
• You’ve managed demand generation initiatives, owned event logistics, and know how to get things done with excellence and efficiency
• You thrive in fast-paced, cross-functional environments and are comfortable managing multiple projects at once
• You bring clarity to chaos and know how to keep teams aligned and on track
• You take ownership of your work and hold yourself accountable to outcomes
• You’re proactive, resourceful, and constantly looking for ways to improve performance
• You’re organized, detail-oriented, and fluent in tools like HubSpot, Zoom Webinar, and Salesforce

Responsibilities

• Lead the execution of key marketing initiatives, including demand generation campaigns, content development, customer marketing programs, and Mantra’s webinar strategy. This includes sourcing panelists, developing compelling content, managing logistics, and driving audience engagement to support overall marketing and business goals
• Create compelling marketing materials alongside content marketing, including case studies, one-pagers, and thought leadership content, to support both acquisition and engagement efforts
• Develop targeted campaigns that move university stakeholders through the sales funnel and deepen engagement with existing partners. Tactics may include email nurtures, newsletters, social media, and webinar promotions
• Analyze marketing campaign performance, customer engagement, and webinar data, using insights to refine strategies and improve outcomes

Preferred Qualifications

You may have agency experience or have worked in a collaborative, “wear many hats” team environment

Benefits

• Play a pivotal role in expanding Mantra Health’s reach within higher education, helping universities enhance student mental health support through effective marketing initiatives
• Gain hands-on experience in a dynamic, fast-paced environment with mentorship from leadership and exposure to strategic decision-making
• Join a passionate, dedicated, and mission-driven team committed to making a difference in student mental health
• Opportunity to grow within the organization as we scale, with potential to take on increased leadership and ownership of marketing programs
• Competitive salary and benefits, including flexible work options, generous PTO, and comprehensive healthcare coverage
• Stock Options
• Medical, vision, and dental coverage for employees, spouses, and dependents
• 401(k)
• Flexible work location
• Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
• Inclusive parental leave, equal for all parents
• $1,000 new-parent mental wellness benefit
• Commuter card, if you commute
• Access to One Medical
• Healthcare & Dependent Care FSA