Marketing Manager

Summary

Join our team as a Marketing Manager and play a pivotal role in developing, implementing, and optimizing marketing strategies across various channels. You will manage campaigns, oversee marketplace operations, and drive initiatives aligned with company goals. This remote position, based in the Singapore timezone, initially requires 30 hours per week. The role demands expertise in Shopify, Meta/Google Ads, email marketing, and CRO. Proficiency in tools like Notion and Klaviyo is essential. Success in this role requires strong analytical skills, excellent communication, and proven experience in eCommerce marketing.

Requirements

• Proven experience in eCommerce with a strong focus on Shopify, Meta/Google Ads, and email marketing
• Proficiency in Klaviyo, Notion, and marketing analytics tools
• Demonstrated ability to analyze data and optimize conversion rates effectively
• Excellent verbal and written communication skills
• Strong project management skills with the ability to prioritize tasks and meet deadlines

Responsibilities

• Campaign planning, coordination and execution
• Plan comprehensive sales and marketing campaigns to achieve sales targets
• Coordinate with cross-functional teams to ensure campaign success (e.g. price de-conflicting, coordinating with operations/tech/product team etc.)
• Execute certain aspects of the campaign if needed (e.g. creating discount codes, amend product prices on Shopify, change website copy etc.)
• Meta (Facebook/Instagram) and Google Ads management
• Monitor campaign performance and provide actionable insights for optimization
• For Meta ads - provide feedback and insights to our partner creative agency, so that they can plan their creative strategy
• Email marketing
• Design and implement email marketing campaigns and automated flows using Klaviyo
• Analyze email performance metrics and refine strategies to improve engagement and conversions
• Conversion rate optimization
• Continuously analyze website performance and implement strategies to improve conversion rates
• Collaborate with the design and development teams to enhance user experience
• Optimize product listings, promotions, and customer engagement to drive sales
• Implement best practices to enhance the customer journey and boost sales
• Use Notion to manage marketing projects, track progress, and ensure timely completion
• Oversee operations on marketplaces like Shopee and Lazada (not mandatory)

Preferred Qualifications

Familiarity with Shopee and Lazada