Remote Marketing Manager
at Netbrands Media Corp

Summary

Join Imprint's brilliant team as a talented marketer who can drive high-performing acquisition and customer engagement marketing plans across our card programs. This role requires a strategic thinker with a well-rounded marketing background to ensure Imprint's growth and success.

Requirements

• 5+ years of developing multi-channel marketing plans and executing successful campaigns
• Experience marketing across the customer lifecycle, utilizing both “mid-funnel” and direct response channels/tactics
• High attention to detail with the ability to manage multiple time-sensitive initiatives, balancing speed and quality of execution
• Excellent written and verbal communication skills, including experience with adapting content & communication styles to influence executive stakeholders and external partners
• Self-starter who is comfortable working in a fast-paced environment and operating with autonomy to drive results
• A collaborative mindset to work with cross-functional stakeholders to solve problems and overcome obstacles
• Comfort with using Business Intelligence dashboards to review marketing performance, uncover insights, and drive improvement actions
• Experience with marketing automation tools like Braze a plus
• Proficiency in Google Workspace (e.g. Gmail, Docs, Sheets, Slides, Drive) a plus
• Experience in a regulated industry, especially financial services a plus

Responsibilities

• Translate business objectives into effective marketing strategies for assigned co-brand card programs, with scope ranging across acquisition and customer engagement
• Synthesize consumer trends, marketplace reviews, customer insights, and marketing best practices to build and deliver high impact marketing
• Develop business cases for marketing programs and tactics that fit within budget
• Lead end-to-end marketing campaign execution by partnering with creative teams, external agencies / partner marketing teams, and vendors
• Evaluate the impact of marketing programs in achieving desired KPI’s (including impact on acquisition, lifetime value, and retention as relevant)
• Propose analytical and research projects to generate deeper insights in support of improved marketing strategy and communications
• Review existing marketing programs for improvement opportunities within budget constraints
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing strategies, tactics, budgets, and results

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off policy
• Fully covered, high-quality healthcare including fully covered dependent coverage
• Additional health coverage includes access to One Medical and option to enroll in an FSA
• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• An understanding that successful hybrid/remote work requires flexibility and an appreciation for asynchronous work
• Access to industry-leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity