Marketing Manager

Summary

Join Pipe17 as their Marketing Manager and become a key member of their marketing team. You will be responsible for executing lifecycle marketing, integrated marketing campaigns, and enhancing their market presence. This role encompasses campaign execution, social media management, content creation, and cross-functional project management. You will collaborate with sales, product, and partner teams to create impactful marketing programs that engage e-commerce merchants, generate demand, and accelerate pipeline growth. The position requires a strong background in B2B SaaS and e-commerce software, along with proven experience in managing multi-channel marketing campaigns. Pipe17 offers a competitive salary and benefits package, including great healthcare, a retirement plan, and an unlimited vacation policy.

Requirements

• 5–7+ years of relevant marketing experience, with a strong background in B2B SaaS as well as 2+ years with e-commerce software
• Proven track record managing multi-channel marketing campaigns, social media programs, and content initiatives
• While this is not a long-form writing role, we want someone who can coherently write without the use of AI. From one sentence to an occasional blog post, the candidate needs to be able to write
• PowerPoint and Google Slides - building and editing PowerPoint and presentation design
• Figma image creation experience
• Proficiency with common marketing tools (e.g., HubSpot, Marketo, Google Analytics, social media schedulers)
• Familiarity with SEO best practices, keyword research, and content optimization
• Ability to coordinate with designers and external agencies to produce compelling creative assets
• Experience editing and building web pages
• Proven ability to plan, execute, and refine copy and asset testing to continually optimize content performance
• Working knowledge of Figma or other graphic design software
• Sense of Urgency: Demonstrated ability to work at startup speed, juggle multiple priorities, and deliver results under tight timelines
• Resilience & Ownership: Resourceful, solutions-oriented mindset; proactive in removing blockers and driving projects to completion
• Communication: Excellent verbal and written skills, with the ability to synthesize complex ideas into accessible, engaging narratives
• Collaboration: Strong team player who excels in cross-functional environments and influences without authority

Responsibilities

• Write blogs, white papers, case studies, video scripts, infographics, and more to fuel lead generation and brand credibility
• Incorporate SEO best practices and data-driven insights into content planning and production to improve discoverability and engagement
• In partnership with product marketing, create sales enablement materials, including training materials, pitch decks, battle cards, and other sales-related materials
• Write thoughtful, on-brand content that positions Pipe17 favorably within the e-commerce ecosystem, ensuring consistency in style and tone across all channels
• Build, edit, and optimize website pages—including dedicated landing pages—to effectively convert content-driven traffic into qualified leads
• Ability to edit and adapt brand-specific assets in tools like Figma
• Execute full-funnel lifecycle marketing campaigns (email, paid media, webinars, events, etc.) that drive engagement and revenue at every stage of the customer journey
• Create compelling, multi-channel content and ensure cohesive brand storytelling that addresses e-commerce pain points and resonates with target audiences
• Collaborate with cross-functional teams to execute campaigns seamlessly, continually refining content for maximum impact and engagement
• Partner with Product Marketing and Sales teams to create buyer-focused campaigns that address specific pain points across the e-commerce ecosystem
• Establish KPIs, track campaign performance, and optimize activities for better ROI and pipeline impact
• Own the social media accounts to drive engagement, thought leadership, and brand awareness across relevant platforms (LinkedIn, Twitter/X, etc.)
• Create compelling social content that resonates with e-commerce merchants and B2B SaaS audiences
• Monitor social media trends, platform updates, and audience insights to continuously refine tactics
• Collaborate with Sales and Demand Generation teams to plan, execute, and optimize in-person marketing initiatives (e.g., trade shows, conferences, partner events)
• Coordinate logistics, ensure brand consistency, manage vendor relationships, and track post-event leads to maximize ROI
• Measure the performance of campaigns and channels (Google Analytics, HubSpot, etc.), translating data into actionable recommendations
• Report on key metrics (MQLs, SQLs, pipeline, etc.) to leadership, highlighting successes, challenges, and areas of opportunity
• Continuously test new tactics and channels, refining strategies to maximize ROI and meet growth targets
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Preferred Qualifications

• Experience in an early-stage startup environment is strongly preferred; comfortable with ambiguity and shifting priorities
• Experience with supporting field events spanning owned and sponsored events
• Some knowledge of Order Management / Digital Commerce is preferred
• Experience with Wordpress is a plus

Benefits

• Competitive salary
• Great healthcare + dental + vision coverage
• Retirement plan
• Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need
• Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation